Sujata Chitalwala, Principal Designer- Designers Group Trained as a textile designer and later as an Interior Designer, Sujata Chitalwala has always had an eye for aesthetics and a flair for people management. This has helped her position herself perfectly in Designer Group- managing and guiding the design team. The switch over to exclusive hospitality interiors gave Sujata more scope to explore talent & she, therefore, took up the responsibility of advising the team on the selection of soft furnishings. Her vision for Designers Group is to make it a company that can become a holistic consultancy for the hospitality sector. To that end, she sees herself growing into a role where she can lead the team to accessorize the projects. In the year 1996-97, Designers Group was introduced to a few hospitality consultants and Sujata Chitalwala found the process of creating a new identity for each project which was very challenging and stimulating. For instance, The Taj Group of hotels turned out to be the flagship project as Designers Group appointed the local consultant for the entire remodelling scheme which gave a good glimpse into their expertise and experience. Sujata mainly looks after the administrative aspects of the office and manages the soft furnishings section; that is so crucial to the hospitality industry. The trends and styles in the hospitality industry are ever-changing and it is quite a task to understand the specific needs of each project and come up with suitable options for the client to select. She is also involved in the planning and discussions around the design process. As the administrative head, she always makes sure that everyone amongst the project team maintains a professional approach towards work and no team member interferes heavily into each other's zone of work. Presently, Designer’s Group is the only firm with core hospitality practice. Their long-term objective is to build an international repute and to establish a niche for themselves so as to inspire the new-gen architects. Also, currently, a lot of hospitality brands consider Indian design firms lesser than the international practices, their aim is to break that perception and prove that Indian design fraternity is as superior as any other practice on a global level. The firm's work has been published by various design-led publications including Hotelier India, Society Interiors, IFJ etc. Placing its stalwart in the design fraternity, Designers Group today is associated with multitudinous national and international hotel brands. Mrs Chitalwala virtually follows the brief given by the client; and believes in creating a well planned, efficient and functional spaces in a style that can be classified in a simple, minimalist and contemporary technique. Nature has always been a great source of inspiration for her design and sustainability has always been a key focus while creating astounding hospitality designs. She believes that contextual and sensitive design adds in-measurable value to any project. According to her design pedigree, she firmly believes that “being simple is difficult” which is an evident feature in her designs. Overall, her designs cater to the clients’ needs holistically by designing the total experience. Since its inception in 1987, the firm has redefined luxury, comfort and innovation in hospitality interior design for a number of Indian & international hotel chains. For the last 25 years, the firm's design professionals remain keenly attuned to the pulse of changing industry trends and are in sync with today's rapidly evolving ideas of sophisticated living, design, comfort and luxury. Over the years they have achieved an excellent combination of design and materials blending both in perfect harmony to produce a superior end result. their projects continue to hold the visual appeal even after several years as they have a balance of practicality and creativity. They have been in the industry for 20 years and over 10 years in the hospitality sector. The Designers Group let their work speak for themselves. The creative hub of modern, aesthetic interior design and architecture Designers Group focuses on the optimal and functional utility of a space. From a modest garage which functioned as their studio in the early years to the current spacious one, vibrating with energy and enthusiasm, Designers Group’s journey has been a long and successful one.