One of India’s largest paint and decor companies, Asian Paints recently launched the brand’s interior water-proofing specialist product titled Asian Paints SmartCare Hydroloc. The ready-to-use interior water-proofing solution can be applied effortlessly on walls like paints with just a single coat. Thereby, making walls look spotless, clean and fresh.
SmartCare Hydroloc is an easy, convenient and effortless, solution for interior water-proofing problems. Unlike conventional solutions that involve the hassle of breakage of plaster and doing civil work, SmartCare Hydroloc can be applied directly at the plaster level, thus fixing the problem with minimum effort. While assisting as an easy and effective solution to interior water-proofing issues, SmartCare Hydroloc also comes with a three-year warranty against dampness and efflorescence.
Commenting on the launch, Amit Syngle, MD and CEO, Asian Paints said, “Through intense research and interactions with our customers, we found that water-proofing one’s walls is a big hassle involving breakage as well; one that not everyone may be willing to undertake to fix the problem entirely. To bridge that gap, we created an interior water-proofing specialist product that is user-friendly and supremely effective.”
Additionally, the brand has roped in India’s celebrated brand ambassadors PV Sindhu and Ranbir Kapoor to launch SmartCare Hydroloc through its newly released TVC.