Tapping on the power of Virtual Reality (VR) in redefining the consumer buying experience, Ceramic Tiles major Somany Ceramics has launched its 3D Tile Visualizer in VR. Claimed to be the first in the Indian Ceramic tiles industry, the advanced tile visualizer has been formally launched at the ACTECH Exhibition in New Delhi. Customers can experience the VR in Somany’s experience centre at Connaught Place, New Delhi.
Commenting on what prompted Somany to develop the software, Charu Malhotra, GM – Marketing, Somany Ceramics said, “The objective of creating this software was to make the customer experience how a tile would look in a home setting closer to their own home and that’s why we gave them different props and features so that they can play around with them & create a space close to their heart.”
It’s a real time room planner which allows consumers to create their house layout with the help of a touch screen to feed in dimensions, furnish it with a vast furniture library and even make it look like their home.
Explaining how it works, she shared, “It’s a real time room planner which allows consumers to create their house layout with the help of a touch screen to feed in dimensions, furnish it with a vast furniture library and even make it look like their home with small details like wall colours, doors, colour lights etc.” The layout is created in a real life like scale and then tiles can be visualized on floors and walls.
The tile dynamically adapts to the size so that you have your house created on a 3D screen before you buy them. The entire inventory can be viewed on the visualizer, which means consumers can also visualize their home with tiles that are not available in the store.”
Malhotra further shared, “With the help of a Virtual Reality Headset the user can take a complete life like scale walk inside the house created. The solution is being taken up very well by the consumers. The tile buying experience is now more real, accurate and fun. Soon this setup will be implemented in Somany Experience Centres scaling it to Franchise stores pan India.”
Individuals can also use the application on the web – visualizer.somanyceramics.com. The company has also uploaded a video guide on how to use the Tile Visualizer app which can be accessed at www.youtube.com/watch?v=p5AoH2SvybA.
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