Kajaria Ceramics has recently opened one of the biggest concept retail stores in Meera Path Colony, Indore. Spread across 17,000 sq ft, the display centre will showcase the entire ranges of products from the company’s portfolio.
This is in line with the recent trends in the industry – improving the consumer’s buying experience. The idea is to engage with customers, enrich their interaction with the brand and the products and help them in selection process as per the buyer’s specific requirements.
The idea is to engage with customers, enrich their interaction with the brand and the products and help them in selection process
Commenting on the launch, Ashok Kajaria, CMD, Kajaria Ceramics said, “Kajaria Ceramics has been on a robust retail expansion plan into new markets while continuing to bolster its presence in existing markets. With the real estate booming and increasing demand for the products in the city, launching India’s biggest state-of-art store in Indore came as a key part of our growth and expansion strategy. With the new store launch, we aim to create close proximity with our customers acquainting them with the wide range of products.”
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