"We expect steady growth in the premium segment," says Ravi Nindwani, MD, Delta Faucet Company India

Delta Faucet Company is a rising player when it comes to premium and luxury segments of the bath fittings market in India. Delta is known for its robust quality, unique innovations like the H2Okinetic™, Temp2O® and Touch2O™ technologies and its leadership position in USA.

Delta Faucet Company is a rising player when it comes to premium and luxury segments of the bath fittings market in India. Delta is known for its robust quality, unique innovations like the H2Okinetic, Temp2O® and Touch2Otechnologies and its leadership position in USA. It has now completed its 4th year of operations in India and SURFACES REPORTER® spoke to Ravi Nindwani, Managing Director, Delta Faucet Company India, to know what lies ahead in the New Year.

How has been the year 2016 for Delta? Please chalk out the brand’s major achievements.

Well, 2016 was another good year for Delta Faucet Company – both in the US as well as here in India. As our mother ship got even stronger in the US in terms of all key metrics viz. sales growth, profitability and exciting new products; we were able to execute well here in India too. We have grown by 35% and have expanded distribution and technical service to 95 points of sale across 40 cities. We also brought in innovative, India specific products like the square themed Filis™ and   Zura™ ranges under the Delta® brand, the innovative pendant showers with our patented H2Okinetic™ technology, new wall mount kitchen faucets and the very exciting Rook™ and Solna™ articulating range of products under the luxury brand Brizo®. The summary of our 2016 results is that all the new products that we got developed for India have exceeded forecast by as much as 48% and we were able to strengthen our team by bringing in quite a few experienced professionals who have a strong track record.

What is the current situation of the industry after Demonetization and how is it going to impact the future?

I think most brands are finishing 2016 at a level which will not be trail blazing growth, but still; reasonable growth. We expect demand to grow strongly in the popular segment, steady growth for the premium segment and a cautious return to growth in luxury segment after a couple of months.

Please elaborate your major focus areas in 2017-18? Also provide a glimpse of few of the major releases of the brand.

Our focus will continue to be on brand development among SEC A1 consumers and specifiers, selective distribution expansion and new design & finish offerings. We will be launching the Litze™ range (Brizo®), Luxe Gold™, Luxe Nickel™ and Wood Accent finishes and a couple of other big introductions for India.

To keep updated with latest news subscribe to our newsletter
To receive regular copies of Surfaces Reporter Monthly issues subscribe here
Like us on Facebook 
Follow us on Twitter


Post Your Comment

"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

Achieving maximalism through minimalism | Earthen edge | 42 MM Architecture | SURFACES REPORTER Design Update

This work is an attempt to embrace minimalism yet achieving maximum design impact. The monochromatic colour palette ensures nothing is overdone while everything still creating a pleasing décor. A glimpse of the project from the eyes of SURFACES REPORTER (SR).

Read more

IIA YAF Crossroads 2022 Takes Calicut to A New Heights | 2500 Delegates, 200 Guests, 10000 Footfall | Surfaces Reporter Event Update

The CROSSROADS- Young Architects Festival, 2022 hosted by the Indian Institute of Architects, Calicut Centre under the aegis of IIA, Kerala Chapter, was a great three days of enjoying the warmth and local hospitality while basking in the architectural bliss. A report by SURFACES REPORTER (SR).

Read more

A show apartment oozing the luxurious warmth of wood, marble and leather | KNS Architects | Mumbai | SURFACES REPORTER Design update

Show Apartments are usually designed with maximum opulence in order to portray the maximum design potential a space holds. This makes them very special for any designer as he could showcase his maximum creativity without any fuss.

Read more

Block your calendar for Lucknow Architecture Festival (LAF) 2022 | 4, 5 & 6TH November| Outreach partner SURFACES REPORTER

Lucknow Architects Association is organizing Lucknow Architecture Festival 2022 on Nov 4,5 & 6, 2022. SURFACES REPORTER is the outreach partner for the event. Read on to know more about LAF and what it holds.

Read more

This is alt