With India emerging as a major sanitary ware market in the Asia-Pacific region, it was a logical step for the German-based design bathroom manufacturer Duravit AG to open a ceramic production site in the state of Gujarat as early as 2010, as one of the first investors in this region.
The state-of-the-art plant in India is the Duravit Group’s tenth production site worldwide and covers an area of around 170,000 m² with a workforce of 350 people in aggregate. Prior to that, the company has been operating in India since 2003 via wholesalers.
“For Duravit, quality is a central success factor in order to ensure the satisfaction of business partners, architects and consumers. We developed the infrastructure and trained the people to meet Duravit’s high quality requirements,” says Asutosh Shah, Managing Director of Duravit India
Uniform quality management standards are complied throughout and certified by the German TÜV Rheinland with the EN ISO 9001 quality standard in December 2013. In July 2014, Duravit India opened a showroom at the production site for experiencing and learning about the brand directly.
“We see ourselves as interior designers for bathrooms as living areas, and have ourselves played a key role in establishing the new significance of bathrooms in India and all over the world, “says Frank Richter, CEO, Duravit AG
The company has already made an impact in India as a premium designer bathroom brand with presence in more than 75 luxury hotels and over 150 premium residential apartments. Having achieved wide acceptance, the brand is present across 400 retailer showrooms in India. Amongst others, the bathroom manufacturer is benefitting from the strong demand for design and lifestyle brands in India.
“Duravit expects the Indian market to continue on its growth path. We therefore plan to maintain our focus and extend our activities in this region,” says Frank Richter.
Duravit India also deploys an after-sales service team across most parts of the country. In March 2017, Duravit sold approx. 20.000 toilets and washbasins to the project development company “Magarpatta Township Development and Construction Co. Ltd.”, one of the largest and best-known building development firms in India.
About Duravit AG
Founded in 1817 in Hornberg in the Black Forest, Duravit AG is today a leading international manufacturer of designer bathrooms. The company operates in more than 130 countries worldwide and stands for innovations in the fields of signature design, the intelligent use of technology and premium quality. In cooperation with high-profile international designers, such as Philippe Starck, EOOS, Phoenix Design, sieger design, Kurt Merki Jr., Christian Werner, Matteo Thun and Cecilie Manz, the company develops bathrooms that enhances quality of life for users. Duravit’s product portfolio comprises sanitary ceramics, bathroom furniture, baths and shower trays, wellness systems, shower-toilets, faucets and accessories.