H&R Johnson (India) opened its exclusive Experience Centre in Pune. The centre has been thematically designed with product application mock-ups and branded as ‘House of Johnson Experience Centre’. Located at Sable House- Satara Road, the company showroom has a collection of over 2500 tiling concepts, sanitaryware, bathroom fittings and engineered stones, making it a one-stop-shop to choose high quality, durable and stylish products for interiors. This is H&R Johnson's second Experience Centre in the state of Maharashtra.
“The new generation Experience Centers will completely elevate the buying and selection process for lifestyle products being a one-stop-shop for planning & designing residential as well as commercial spaces,” said Sarat Chandak, the company's CEO & MD. Bringing all the products from Johnson under one roof, this Experience Centre boasts of the widest range of tiles for all different spaces, including residential interiors, exteriors, parking areas, commercial spaces and industrial spaces. “The prime objective of this experience center is to guide the consumer in selecting the right product for their home which is challenging as there are hundreds of similar looking tiles in the market with very little relevant and authentic information," added Dinesh Vyas, the company's marketing head. He added that the trained staff at the centre would help architects and customers in the selection process and ensure that their buying process remains pleasurable.
H&R Johnson also used the occasion to launch its ‘Smart Series’ tiles. According to the company, the relentless focus on innovation and customer aspirations has helped them make ‘smart tiles’, which delivers more than what is commonly available and expected. "We have created and launched our patented ‘anti-microbial’ tiles for walls and flooring. These germ-free tiles do not allow dangerous bacteria to grow on your floor or wall and at the same time the surfaces remain absolutely safe to human touch. Similarly, to deal with electrostatic discharge hazards, we have launched anti-static tiles. Not only this, our Endura cool-roof tiles are certified high SRI (solar reflective index) tiles which keep the rooms below the roof much cooler in peak summer climate," shared Vyas. He added that the list of smart tiles is long and these products can be seen closely by customers and specifiers in person at the experience centre.
The company has been focusing on key lifestyle elements of health, hygiene, concern for the environment and safety. Accordingly it has come up with unique offerings such as germ-free glazed vitrified large format tiles & slabs that are technically superior alternative to imported Italian marble, stain free tiles, anti-skid floor and staircase solutions, environment friendly solar reflective roof tiles that reduce the need for cooling appliances.