Neeraj Vasant, the founder of POSHTOWN began his entrepreneurial journey in 2002. After experimenting with different products and going through a lot of change, POSHTOWN come into being. The group started with wholesale of tiles and with growth in market and demand, expanded to various home decor products. It runs several business viz. Durga Marketing, Durga Decor, Planet, and now with POSHTOWN it has created a stronger presence in the market of Home Style & Decor products. In an interaction India Interior Retailing (IIR), Neeraj Vasant shares his thoughts on showroom design, future plans, and much more ...
How the showroom design was conceptualised and who has designed the showroom?
The concept of POSHTOWN is similar to that of Zaara, Pantaloons, Shoppers Stop etc. There is something for everyone with the primary principle ‘Value for Money.’ We have used the experience of several architects and designers namely Mr Neeraj Bajpai, Mr Hiten Kothari,Mr Sunil Tayal, Mr Swapnil Jaggi, Mrs Preeti Prajapati, Mr Lokesh Chandrakar, Mr Mukesh Jangid, Mr Manoj Kumbhkar and in-house designers of various companies like Kajaria, Jaquar and Kohler, for creating the showroom.
Tell us about the brands and products of your showroom.
As I have already mentioned about our concept of ‘something for everyone’ that leads to an ensemble of products in various verticals of home decor. The major brands include:
Tiles: Kajaria, Simpolo, Sunheart, Simola Simero, AGL, Dureto, Bonzer7, Pavit, Timex, Johnson, Nitco
Sanitaryware: Kohler, Jaquar, Artize, Bocchi, Paqos, Sincore, Imported brands from Spain, Italy, Turkey & Bali
Wall & Ceiling Cladding: Vox (Poland), Fundermax
Wooden Flooring: Pergo, Tesa Pipes: Supreme, Aashirwaad, Giacommini (Italian pex piping)
Stones: Italian marble, Kaling stone, Composite Marble, Imported granites, Quartz
Semi Precious Stones: Jewel Kraft, Odyssey, Luxor
What kind of customers does your showroom cater to?
Our objective is that when any person needs to build their dream structure whether it is a home, office, hotel or showroom, they must visit POSHTOWN to make that happen.
Our objective is that when any person decides to build his or her dream home, office, hotel or showroom, they must visit POSHTOWN to make that happen.
What differentiates your showroom from the rest?
We have the single largest display in Central India with 81,000 sq ft display with 4.3 km on foot to view that display. We have a plan of adding a golf cart for clients, so that they do not tire themselves while building their dream home. We have two in-house interior designers for expertise and ease of selection for the customers. We have 20 years of experience in this field and all the support of top architects and designers.
How do you manage the business? Who are the key people?
We have a dedicated sales team, backroom staff and warehouse team working round the clock with the help of a certain software. The key people are Mr Neeraj Vasant and Mr Jiten Agrawal.
We have a plan of adding a golf cart for clients, so that they do not tire themselves while building their dream home.
What is your opinion about online vs offline selling of interior & architecture products?
Online is the newest thing and we believe it’s here to stay, so we have embraced the technology and keep ourselves updated.