Cevisama, the international trade fair that brings together the latest developments from the ceramic tile and associated industries, bathroom furnishings and natural stone, takes place from 3rd-7th February at Feria Valencia. This 18th edition of the event again features more products than at the previous edition and will be taking up more than 126,000 square metres of exhibition space. 847 companies are exhibiting – both directly and indirectly, taking up 11 halls at the venue and comprising what is poised to be one of the best editions of the fair yet. The total number of exhibitors includes 552 Spanish and 295 foreign brands from a total of 40 countries. Whilst the most numerous are Italian there is a significant contingent of Portuguese and Turkish companies as well.
The Spanish ceramic tile manufacturing sector comprises the major part of the showcase and will be revealing to the world the latest products the manufacturers have spent months working on and that reflect their commitment to quality, innovation, technology and design. Likewise, the ancillary sector of frits, glazes and colourants for ceramic will once again be taking the latest industry-specific technology to Feria Valencia, as will the ceramic tile machinery sector – another leading sector of industry that is a global benchmark and displays its true potential at Cevisama. Added to this is the offering from the bathroom furnishings sector, represented by famous brands that are a stronger presence at Cevisama every year, the natural stone sector, raw materials, roof tiles and bricks, and fixing materials and tools for installing floor and wall tiles.
Following its successful launch last year, Cevisama 2020 will again be featuring the ‘Design hall’ in Hall 6. This is a hall with a completely different style and feel, exclusive networking and catering zones and showcases product created specifically for the contract and project sector. A new feature this year, is the #Cevisamatrends zone, an exhibition of tiles in the style of a product gallery, that features exclusive brands such as Inalco, Compac, Colorker, Mármoles Serrat, Regia Domovari, Inthetile, Natucer, Cevica, Versace Ceramics, Okiun, Inkoart, Arrelart, Irsap, Tejas Borja, Ceramiche Refin, Bathco, Harmony by Peronda, Ascale by Tau, Nofer, Momo Collection, Hatria and Seven Tiles.
In addition to this comprehensive product offering, Cevisama 2020 also features a cultural programme of exceptional quality together with new content designed to add value to the event. This edition of the fair, for instance, is lending its full support to Valencia’s recent designation as World Design Capital 2022 and has organised an interior design forum titled ‘Valencia WDC Forum’ that will feature displays and presentations by leading Valencian professionals such as Ramón Esteve, Clara del Portillo de Yonoh Estudio, and Fran Canós, the only Spaniard hired to restore Notre-Dame.
As for the lectures on architecture, the fair’s organisers have once again entrusted renowned architect and critic Luis Fernández-Galiano to put together an exceptional panel of speakers that includes masters such as Danish architect Bjarke Ingels (BIG) and Pritzker Prize winners Thom Mayne and RCR Arquitectes, amongst others.
Visitors: specifiers and distributors
The organisers expect in excess of the 90,000 visitors who came to last year’s show. The main target audience is still product specifiers – essentially architects and interior designers – and Spanish and international distributors of ceramic tiles and bathrooms, who are all key to the industry.
With this in mind, Cevisama and trade association Ascer have teamed up with the Generalitat Valenciana (Valencia Regional Government) to create the Ivace Tile of Spain Promotion Awards. This second round of awards will recognise the top distributors in the French marketplace. Cevisama has also organised a trade mission to ensure that the leading American buyers of Spanish ceramic tiles attend the fair. They will be treated to a special tribute on the third day of Cevisama.
The organisers have also rolled out numerous promotional activities over the last twelve months to attract quality visitors and closed deals with distribution groups in the main overseas markets as well as with colleges of architects and interior designers. Also, as part of the Cevisama Business Club programme, the fair organisers invited leading companies from different international markets to attend, with the result that professionals from 80 countries confirmed they will be coming. Thanks to the fair’s partnership with ICEX, through Ascer, almost a hundred specialist journalists from around the world will be visiting, mostly from traditional European countries, Eastern Europe, North Africa, the United States and Canada.
Full information about the fair and the detailed programme of events for Cevisama 2020 is available at www.cevisama.com.