In the times of COVID-19 induced lockdown, Somany Ceramics has come up with an interesting citizen movement campaign, #ZameenSeJudayEkSaath. The Instagram only campaign, released on 19 May, reiterates the message of bonding & togetherness and is a sincere attempt to give back to the community by feeding helpless/homeless people in these tough times.
The campaign urges people to be seated on the floor with their arms outstretched. Through this simple yet powerful gesture, Somany Ceramics is seen to reiterate the message of bonding and togetherness by making people feel that they are connected and are supporting one another despite the lockdown.
Whenever anyone clicks on the unique hashtag, #ZameenSeJudayEkSaath, the entire Instagram feed showcases people creating a human chain and being united in these difficult times.
“In these tumultuous times of the COVID-19 outbreak, hundreds of people across the nation have lost livelihood and ration. Through our initiative #ZameenSeJudayEkSaath we will be feeding 25 people for every post on Instagram with this #ZameenSeJudayEkSaath tagging @somanyceramics,” remarked Abhishek Somany, MD, Somany Ceramics. He added that his company believes in giving back to the society and that a small step can make a big difference.