india interior retailing | SR Showroom story: Parag Traders, Indore - EXCLUSIVE PRODUCTS FROM ALL OVER THE WORLD

india interior retailing | SR Showroom story: Parag Traders, Indore - EXCLUSIVE PRODUCTS FROM ALL OVER THE WORLD
Spread over a wide area of 15600 sq ft, the Indore based, Parag Traders Showroom is an exclusive home decor and furnishing showroom of tiles, sanitaryware and lights. The 5-floor tall building, located on Racecourse Road, the very heart of the city, is the place to be for high-end tiles, sanitaryware, lighting & complete range of home decor.

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For 3 generations, Parag Traders has been successfully carrying forward the vision of satisfying the customers with a generous variety of crème as well as economical products of global reach. Parag Showroom effectively takes the legacy forward. It is beautifully built to take the customers’ trust and reverence to all new heights. It stand as a 15,600 sq ft–5 floors building unit on Racecourse Road: the very heart of the Indore city. The showroom offers a wide spectrum of experiences through an extensive range of products including Tiles, Sanityware, Wooden Flooring, Lighting, Wellness and many more. The extraordinary showroom houses products from world known global brands like Toto, Kohler, Hansgrohe, Emil Ceramica, Nexion, Vox etc. To know more about the innovative company and its offerings, #SurfacesReporter engaged in an interaction with Mr Parag Desai, Partner, Parag Traders, Indore.

Through constant innovation, Parag Traders offers a wide spectrum of experiences through an extensive range of products.

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SR: How the showroom design was conceptualised and who has designed the showroom?

The architect of the showroom is Mr Navendu Shrivastav and Interior Designer is Mr Milind Bargal. The concept of the showroom is to provide all products related to home decorunder one roof, also keeping in mind the best products availablein the country & globally in our store.

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SR: Tell us about the brands and productsof your showroom.

We are proud to be associated with the leading brands in their segments. Some of them are the pioneers/inventors of the products:

1. Hansgrohe: More than 119 years old and inventor of the first shower of the world.

2. Geberit: The biggest company in plumbing trade and inventor of the first concealed tank.

3. Steibel Eltron: A century old company and inventor of the first water heating (immersion rod).

4. Simpolo: We are associated with it since 1988. It is one of the oldest sanitaryware company from Gujarat.

5. Toto: Founded in 1917 in Japan and inventor of the first washlet in the world.

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SR: What kind of customers from the local city does your showroom cater to?

We are associated with all institutions like schools, hotels, hospitals, luxury townships & premium villas. Our associations include The Daly College, Hotel Sayaji, Hotel Shreemaya, IIT to name just a few.

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SR: What differentiates your showroom from the rest?

The following could be outlined as the major differentiators:

1. Centrally located, ample parking & rooftop cafeteria.

2. All under one roof. International and national brandsleaders in their respective segments.

4. Flagship store having highest category of display and live display.

5. Best products, catering to all types of budget.

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SR: How do you manage the showroom product inventory, sales management, post-sale services? Do you use any technology/ software?

We have a centrally located warehouse of 75,000 sq ft with onsite resident team. All our processes are online. We have the most experienced team in the industry with members who have been with us for more than 3 decades.

SR: What is your opinion about online vs offline selling of interior & architecture products?

Online seems only useful for small and daily-use products. It is difficult for online selling to replace offline selling as most of the products have many technical aspects and interlinking/
combination with lots of other products. Also, most of the times, the buying decision involves the architect, applicator and the customer. Pre and post installation guidance is also required. Products finishes are also difficult to select online.

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Parag Traders
12/4, Race Course Road
Indore (Madhya Pradesh)-452001
Phone: +91 731 2547598, +91 8223905083

To view more photos of the showroom visit:


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