Japan-based designer Tokujin Yoshioka thought of something outside of the realm of imagination and used more than 1,000 Galaxy smartphones in the architectural facade of this Samsung store in Harajuku, Tokyo. Read Surfaces Reporter’s complete report on this:
The projection of thousands of galaxy smartphones that creates the storefront are said to articulate Samsung’s vision for the future orchestrated by Galaxy's technology.
The Cynosure:
Undoubtedly, these 1000 smartphones are the centre of attraction of this store that glows atop the black front exterior of the building.
The smartphones illuminate together to give a stunning look to the six-story structure and are said to express the brand’s vision of the future. It seems like their screens floating in the air, or a transparent layer of light moving like holograms over the glass.
A Visual Trick
These phones have adhered at the bases of several horizontal shelves, and the floating images that appear on the façade are the reflection of these phones formed by a semi-transparent mirror.
First Permanent Showcase in Japan:
This is not only the Samsung Galaxy’s biggest showcase in Tokyo, but also the company’s first permanent display in Japan. Samsung galaxy has established its firm foothold in the smartphone market with its sale of over an incredible 2 billion Galaxy phones. The display incorporates several interactive mobile experiences which make use of the latest galaxy technology.
The store was launched to celebrate Samsung's 10th-anniversary celebrations of the Galaxy series smartphones.
Project Details:
Designer: Tokujin Yoshioka
Brand: Samsung
Store: Galaxy
About the Designer/ Artist
Born in 1967, Tokujin Yoshioka worked under Shiro Kuramata and Issey Miyake and established his studio, Tokujin Yoshioka Inc. in 2000. Active in the fields of design, architecture and contemporary art, he is highly acclaimed globally with his poetic works.
Many of his works are chosen as part of permanent collections in world-renowned museums, including the Museum of Modern Art (MoMA) and the Musée National d'Art Moderne. He has won many international awards, including Mainichi Design Award, The Art Encouragement Prizes for New Artist, Design Miami Designer of the Year, and Milano Design Award. He was selected by Newsweek magazine as one of the 100 Most Respected Japanese in the World.
*Image Courtesy: Tokujin Yoshioka
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