This Facade By UNStudio Imitates a Billowing Transparent Fabric

The Looking Facade of the P.C. Hooftstraat by UNStudio

The Looking Facade of the P.C. Hooftstraat 138 is a celebration of textiles, both in form and function; three curved glass panels flow down from the upper floors in a design that imitates billowing transparent cloth.

Here have a look at the beautiful architecture with Surfaces Reporter(SR):

Facade Glass Panels Design

The Facade brings fashion and architecture together in a fluid gesture, to represent and celebrate the craftsmanship and geometry of high-end, tailored clothing, creating harmony between aesthetics and function.

the looking facade by UNStudio

Situated in the heart of the Museum Quarter, between Museumplein and the Vondelpark, UNStudio finished the renovation of P.C. Hooftstraat 138 in 2019.  Taking cues from nearby museums for framing Dutch art, UNStudio’s design for The Looking Glass sets the stage for a unique and distinctive flagship store by reimagining the display of clothes. 

the looking facade by UNStudio

P.C. Hooftstraat is one of the most elegant shopping streets in Europe, home to only leading international and Dutch designers, flagship stores and boutiques.

It houses a display of Dutch design, creative heritage and elegance.

the looking facade by UNStudio

This play with glass creates opening spaces on a pedestrian eye-level that unveil the latest designs. All this, while keeping true to the original design of the three-windowed vertical division of an Amsterdam town house, where on the upper floors above the retail section, a bespoke apartment design will carry high-end architecture through the entire building.

While UNStudio has designed the facade and the interior of the two storey apartment above the retail space, the tenant will be responsible for the interior fit out of the store.

Mastering Crafts 

the looking facade by UNStudio

Two main features connect the ground and the first floors: glass boxes surrounded by brickwork. The three structural glass ‘box elements’ are each assembled in the factory and mounted on site.

Large laminated annealed low iron glass panels, both curved and straight, are bonded with structural silicone to the adjacent glass panels with stainless steel edge profiles in between, thus forming a glass box. Each glass box is then bonded to a hidden steel frame for protection and shipping purposes, before being installed as a single unit on site.

The Looking Facade of the P.C. Hooftstraat 

After installation, a rigid insulation layer is added on top of a GRC panel. Brick slips are then glued on to the insulation layer.

The Looking Facade of the P.C. Hooftstraat 

Between the slips on the ground floor level, a metal strip is introduced to create slight differentiation from the rest of the brickwork and to meet urban requirements.

The Looking Facade of the P.C. Hooftstraat 

8mm wide silicon seams between the polished stainless steel edge profiles and the glass panels allow for any tolerances in the curved glass that might occur during the manufacturing process, while the steel profile protects the glass edges from damage and absorbs the transformation in geometries.

The Looking Facade of the P.C. Hooftstraat 

More Images

The Looking Facade of the P.C. Hooftstraat 

The Looking Facade of the P.C. Hooftstraat 

The Looking Facade of the P.C. Hooftstraat 

The Looking Facade of the P.C. Hooftstraat 

The Looking Facade of the P.C. Hooftstraat 

Project Details:

Client: Warenar Real Estate – Warenar developed and owns Crystal House, the Hermes Boutique


Facade engineer: ARUP 
Structural engineer: Brouwer en Kok
Executive architect for main construction: Gietermans & Van Dijk Architecten B.V.
Main contractor: Wessels Zeist b.v.
Facade contractor: Octatube Nederland b.v.
Text Courtesy: UNStudio
Image Courtesy: Evabloem

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