What began as a simple love for wood, has transformed into a brand. The passion for the art of nature and to work with like-minded designers and wood workers has taken the shape of a welcoming one-stop-shop for Veneers in Pune – The Wood Story.
The Wood Story takes the privilege and the pride to be Pune’s first Concept focused “Only Veneer” Store. Being the manufacturer, supplier, and retailer for wood veneer sheets; The Wood Story is acknowledged for extending innovative and timeless veneer characterized by class and elegance. It is initiated and nurtured by Mr. Dinesh Jain, who has dedicated 25 crucial years of his life in shaping his passion for wood veneers.
“Nature is Beautiful, eye-witness over 500 variations of Beauty at The Wood Story”
Known for its extensive range and the finest quality of natural wood veneers, The Wood Story brings to you the unsung notes and the unseen characters of wood.
“What’s in ‘the’ name?” once asked Shakespeare
“Our Purpose, our Vision, and Our motive” replied The Wood Story
Ask about where the brand got its name from and it goes like… the name ‘The Wood Story’ was conceived with a thought, which further got propagated the brand’s principal suppliers “Every veneer has a story to tell” and has a distinct personality. The Wood Story not only sell veneers but also inspires the clients to create their story with the most exclusive and the most exotic veneers. In doing so, the brand take great pains to find veneers that suit each of their client’s distinctive personality. The Wood Story is a therefore a true blue retail outlet which is also an experience by itself.
YOU HEARD IT RIGHT, JUST VENEERS UNDER THE ROOF, YES!
Veneers call for a special attention. The Wood Story is strategically placed to provide that much-sought attention. Way back in 2014, there was no other store in the country, which specialized only in Veneers. The Wood Story was conceptualized to fill this gap in the market.
The brand believes single product focus enables the designer/architect and the end user in making an unadulterated choice. Clear in its concept of NOT having any other product other than veneers under its roof, The Wood Story helps you paint your canvas (home) with veneers. This is what enables The Wood Story to stand out with its sole focus on veneers, in the jungle of so called “all products under one roof”.
The stock and the innovative range that The Wood Story carries is simply unmatched, this helps them to convert their first time visitor, into a lifetime client. The brand thus claims that their clients visit them with the assurance no matter how varied their taste is, they would find ‘the one, the right’ veneer match!
THE WORLD IS GOING DIGITAL, SO IS THE WOOD STORY
Clients complete the brands. With an attempt to seamlessly connect with its clients, The Wood Story has created a strong online presence on social media forums viz. Whatsapp, FB, Twitter, Instagram etc. Having said that, The Wood Story is able to continuously adapt itself to the market needs. It’s able to procure veneers, which not only cater to the current market trends but also is able to project future trends in this segment.
The Wood Story actively scans & integrates various international trends into its purchasing decisions and is thereby able to maintain its leadership position in the veneer retail space.
THE WAY FORWARD
With the vision to showcase nothing but Veneers, the brand has made an enviable name for itself in being the first & only brand in this space which stocks and sells only veneers. Talking about the way forward, the brand is all set to create its niche in couple of cities/towns by setting similar concept focused “Only Veneer” Stores. However, let time unfold what’s in store of future, as the locations are yet being evaluated.
Visit:
Shop No. 4 Suyog Center, Gultekdi, Pune India 411037
Contact +91 2024264013, 24264014
E: woodstorypune@gmail.coom
W: www.thewoodstory.in, https://thewoodstory.wordpress.com
----------------------------------------------------------------------------
This article was first published in SURFACES REPORTER MAGAZINE, January 2018. Print copy can be Subscribed at : http://www.surfacesreporter.com/subscription
www.surfacesreporter.com is a special Digital initiave for spreading your NEWS/ PROJECTS/ SHOWROOMS/ PRODUCTS and LAUNCHES to the Architects, Designers, Builders and Design fraternity of India in the fastest way. Contact us at PRESS@SURFACES.IN
Subscribe to surfacesreporter.com newsletters to be constantly updated: http://www.surfacesreporter.com/newsletter-signup