Sagar Goyal, Aanchal Sawhney, Astha Verma and Sankeerthana Thangaraj of PORTAL 92 have recently designed Anugrah Chandra’s famous fashion brand 'KoAi' in the Dhan Mill, Chattarpur, New Delhi. Just like Chandra's label of elevated ensembles pay tribute to Rajasthan's traditional hand block printing technique 'Dabu' and transfers it onto the print, the new retail store modeled by the firm echoes with the brand ideology. Set in a subdued backdrop, the store is dotted with replicating modular detail that looks like the Dabu (hand block) prints. The design team has shared more interesting info about the project with SURFACES REPORTER (SR). Scroll down to read:
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In an era fueled by the imperative quest for identity, the cultural phenomenon of fashion can be interpreted as a tool for the proclamation of individuality, empowering individuals to diversely sculpt their identities.
Quintessentially Indian in its roots, KoAi, is Anugrah Chandra’s label of elevated essentials paying homage to Rajasthan’s traditional hand block printing technique: Dabu.
Beautiful Functional Modules Inspired By Ancient Printing Technique
"Resonating with the brands' ideology, we aimed at creating a muted backdrop, punctuated and adorned by a repeating modular detail, stamped across the project, much like the Dabu (hand block)prints," says Sagar Goyal.
These modules take the form of various functional elements while lending softness and warmth to the textural canvas. This signature elemental language works like a stitch between the space and the brand itself.
Also Read: Aatam Hostel & House Features A Traditional Rajasthan Haveli-Style Architecture | Sameep Padora & Associates | Kota
Stark White Exterior
The façade presents itself as a stark white volume sculpted by its voids, harmoniously nestled beneath the shade of a Neem tree.
The ‘Ribbon Window’ which extends and wraps around the corner, liberates one from the preconceived sense of a structure, in hopes of not being perceived as ‘Fascist’ and potentially getting ‘Cancelled’.
Sun Rays Touch The Interior Space
Walking through the chiseled stone entryway, the user is introduced to an island unit bathed in sunlight. The louver detail was intricately crafted to conceal as well as soften the structural components.
The natural light filtering through an array of wooden posts caresses the interior space, meticulously choreographed to offer a soothing yet tactile experience.
Architecture Firm: PORTAL92
Location: The Dhan Mill, Chattarpur, New Delhi, India
Team: Sagar Goyal, Aanchal Sawhney, Astha Verma, SankeerthanaThangaraj
Area: 18.6 sqm
Project Year: 2022
Photographs: Niveditaa Gupta
Materials / Brand
Ashok Infra Enterprises: Civil Work
Spectrum: Textured paint
St. Gobain: Glass
Soil: Mosaic Tiles
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