Even before the official launch of Realty giant DLF's housing project- The Arbour- in the Golf Course Extension mini market- Gurugram, its 1137 luxurious flats already sold out with pricing starting at Rs 7 crores and above. The record-breaking pre-formal launch sales of high-end apartments have made them clock in more than Rs 8000 crore in mere 3 days. Read SURFACES REPORTER (SR)'s complete report below:
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Spanning 25 acres, the project will consist of five unique towers that reaches a height of 38-39 stories. The real estate giant will construct 1137 elegant, spacious, and stylish 4 BHK + study + utility room apartments. The project is sited at located at Golf Course Extension Road, Sector-63 Gurugram. The surprising thing is that all the flats have been fully sold out within three days even before its launch, according to a press filing
Record Breaking Sales Even Before Launching
Elated by this phenomenal response from the property buyers even before the launch of its latest luxury offering, 'The Arbour', Aakash Ohri, group executive director and chief business officer, of DLF Ltd, says, " We are truly humbled by the interest we have received from the most discerning homebuyers in the country and overseas. This is clearly an endorsement of the highly aspirational DLF lifestyle. It is perhaps a new touchstone in the luxury real estate segment."
Significantly, over 95% of the buyers are individuals who have bought into The Arbour for their end users.
In Jan, the renowned firm informed that it will launch this project with a projected sales revenue of around Rs 7,500 crore.
The demand for real estate across various price points is very strong, especially for products offered by trusted developers, Ohri continues.
DLF has been said to be the nation's largest real estate developer in terms of market capitalisation — attained a 45 per cent growth in sales bookings to Rs 6,599 crore in the April-December period of this fiscal year.
The real estate developer has constructed over 153 real estate projects and developed an area in excess of 330 million square feet. They have the development potential of approx 215 million square feet across the commercial and housing segments. DLF hold a nearly 67 per cent stake in its joint venture with Singapore sovereign wealth fund GIC for rent-yielding commercial assets held by DLF Cyber City Developers Ltd (DCCDL).
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