The 10,000-square-foot IDUS retail store, designed by I’m D’sign and I’mX in collaboration with Mariana Cunha Guimarães, features a modern, open layout with a perforated aluminum grid ceiling that unifies the space and enhances its sense of flow and openness. The ceiling, coated in a matching color to the walls and floor, creates a seamless, monolithic effect, complementing the micro concrete flooring and sculpted concrete walls for a cohesive spatial experience.
Deepak Kalra: Leading in the field of design since 1979, I’m D’sign is an interior design and architecture studio in New Delhi, India, founded by four partners – Dhruva, Deepak, Shifaa, and Aarushi Kalra.
Aarushi Kalra : I’m X is the experimental, conceptual, and multidisciplinary wing of I’m The Centre for Applied Arts in India. Aarushi Kalra serves as a Spatial Designer at I’m X.
Mariana Cunha Guimarã : With a background in Spatial Design, Mariana is a multidisciplinary designer who works across the design of artistic interventions, ephemeral installations, and permanent spaces.
Project Details
Location IDUS FURNITURE New Delhi, India
Design Lead
Deepak Kalra (Cofounder I’m D’sign)
Aarushi Kalra (Creative director I’mX)
Mariana Cunh Guimarães (Spatial Designer and Art Director)
Furniture and Fixtures IDUS
Photography credit Ankush Maria