Celebrating "Stories of Imagination and Self-Expression," the campaign showcases the fusion of luxury, creativity, and individuality reports SURFACES REPORTER (SR)
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Specta, a Jaipur-based luxury brand specialising in engineered quartz surfaces, ropes in fashion designer Masaba Gupta for its powerful campaign, ‘Stories Cast in Stone’.
From facing early doubts about her unconventional style to rising to unprecedented heights of success and fame as a fashion designer, Masaba Gupta's journey is a powerful testament to her resilience and unwavering faith in her creativity. In a candid video for Specta’s campaign, Masaba recounts the moment she discovered her calling at the mere age of 14. She reveals how despite being passionate about her craft, she struggled to scale her passion into a business. It was only when she embraced her raw imagination and bold choices that she came of age and established her unique identity in the realm of fashion. Masaba’s transformation into a fearless style icon and entrepreneur has etched her legacy in the archives of the fashion world, thereby “casting her story in stone”.
Link of the video: https://www.instagram.com/share/reel/__GIWtIEp
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Specta’s ‘Stories Cast in Stone’ campaign is inspired by the brand’s tagline ‘Imagination Cast in Stone’. It draws parallels between the transformation of quartz - from its unrefined natural state to a luxurious surface crafted with precision—and the impressive journeys of artists who went from being ordinary practitioners to extraordinary symbols of excellence in their chosen vocations. In addition to Masaba Gupta, the campaign features Chef Ranveer Brar in another video, where he proudly owns his journey from being an unrecognised ‘bawarchi’ to a globally-celebrated chef, MasterChef judge and actor. Through this series of heartfelt stories, Specta highlights the shared themes of resilience, perseverance, creation and transformation that underpin both the evolution of quartz and an artist’s craft.
Commenting on the campaign, Ankit Jain, Founder of Specta Quartz Surfaces, said, “Masaba Gupta was a natural fit for this campaign, embodying strength of character, creativity and a legacy built on authenticity. Her global appeal, commitment to her craft, and balance of toughness and elegance resonate deeply with our core values - durability, artistry and timeless beauty. Like Masaba, we take pride in our Indian roots while embracing a global perspective. At Specta, we are committed to pushing boundaries, redefining our everyday lives by blending art with practicality.”
For the upcoming chapters of this marquee campaign, Specta is currently in conversation with other virtuosos, who have similar stories of pursuing their passions doggedly through thick and thin to become the best in their chosen fields of endeavour. Collaborating with such icons and spotlighting an unexplored side of their success stories, Specta hopes to forge a deeper, emotional connection with its audience. It aims to inspire its audience to aspire for the best, unapologetically pursue their passions, and wholeheartedly embrace their unique style. These stories are a celebration of the power of creativity, perseverance and courage - qualities which define the highest in us all.