CenturyPly Optimistic about MDF Business, Bets Big on Affordable Housing

Affordable Housing News

Kolkata-based plywood maker Century Plyboards (India) Limited is upbeat on the MDF segment and is also working on some new age PVC products. Given the pace with which PVC edge raw materials is gaining prominence in the building material category, the company is contemplating to establish manufacturing facilities in these new age panel products, once the desired sales levels are achieved. CenturyPly's reasons that the growing presence of organised retail players led by global majors such as Ikea and indigenous omni-channel brands like Pepperfry and Urban Ladder, and the  growing customer preference for factory-made furniture will lead to greater consumption of MDF. In fact globally MDF accounts for nearly 80% of all the manufactured furniture; while in India 80% of the furniture manufactured consumes plywood.

CenturyPly is betting on the Affordable Housing project to further boost its MDF business. The revival in the realty sector has seen to it that MDF's demand has increased by 20%.

The organised furniture industry is making greater use of MDF and particle board, which are more affordable, possess a smoother surface finish and can be easily machined and painted. Despite being a late entrant in MDF manufacture in India, Centuryply has emerged as a preferred provider of this product on account of its quality, durability and higher product customisation possibilities. Through its economy segment product like ‘Bond710’, ‘Sainik’ and ‘Sainik710’, the company is constantly increasing its capacities and penetrating the mid-market and affordable segments.

The company’s MDF unit is operating at more than 65% capacity utilisation and it is planning to invest in a particle board unit in Sitapur, Uttar Pradesh to address growing demand from Northern India. The plant, expected to be commissioned with a capacity of 500 cbm per day, is expected to quadruple the company’s particle boards manufacturing capacity. It is also contemplating a brownfield expansion of its MDF plant in Sitapur. Not only this, CenturyPly has already invested Rs 30 crore to set up a face veneer unit in Gabon with a capacity of 2500 cbm per month. The unit is expected to be operational by the end of Q3FY20, addressing the raw material needs for its mass brands like Sainik and Bond. Going forward the company has planned a capex of Rs 90.37 crore for the next two years; in the last five years its capex has been Rs 792.8 crore.

About CenturyPly:

CenturyPly is the largest seller of plywood and decorative veneers in the Indian organized plywood market, catering to both residential as well as commercial consumers with a range of products that are attractive, durable and safe.


Post Your Comment

"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

GFRC Screens, Inspired By Jaipur and Rajasthan Stone, Adorn the Facade Of This Zen Residence | Sanjay Puri Architects.

Positioned on a corner plot with roads on three sides, this four-level home stands as an environmentally conscious haven for a multi-generational family, harmonizing tradition and modernity.

Read more

Energy-Efficient Panels Made from Earths Fastest-Growing Grass

Pland utilised long perennial grass, known for its rapid growth and impressive length of 20 to 30 feet within a year. This eco-friendly alternative is a game-changer in the construction industry, offering not only a sustainable solution but also a cost-effective one.

Read more

Provident Housing Ventures into Bridge-to-Luxury Living

The 15-acre project on IVC Road, inspired by Manchester City, features 288 units of around 2,000sqft each, priced at approximately Rs 1.9 crore per unit, presenting a total revenue potential of Rs 600 crore.

Read more

Lingel Windows Launches Grand New Showroom In Gurgaon| Surfaces Reporter| Architecture News | India

Lingel Windows, one of the leading manufacturers of high-quality doors & windows opened its grand new showroom in Gurgaon, Haryana today in the presence of Chairman Mr. Karl Lingel and Managing Director Mr. Mario Schmidth. A report by SURFACES REPORTER

Read more

This is alt