PRIMARK EXPERIENCE CENTRE Magnificently LAUNCHED ONLINE WITH SURFACES REPORTER & PLY REPORTER

PRIMARK EXPERIENCE CENTRE Magnificently LAUNCHED

The collective views on Surfaces Reporter & Ply Reporter for the virtual launch was more than 23899 (and growing) while 414 LIVE comments from traders & specifier segment were received during the show. The reach of this event was more than 70000. The PRIMARK experience centre launch is the first virual launch of a showroom in the category during COVID-19. It is historic in that sense.

It was a proud moment for Ply Reporter and Surfaces Reporter to be the Broadcast & Media Partners of the grand launching of the Experience Centre that was held on the 25th October on SR & PR online platforms for B2B Channel as well as architects & designers. SR & PR has created the special platform during lockdown to enable online launching of Building Material Products, Projects and Showroom.

Interior and Exterior Materials

With this virtual grand opening, people got more familiar with the brand PRIMARK, which has a legacy of 26 years in distribution, marketing and supply of interior products from the best brands across multiple segments such as Plywood, Laminates, Veneer, Block Board, MDF, Flooring, Decorative Surfaces, Doors, WPC, Cement Board, Adhesives, Acrylic Solid Surfaces and more.

During this COVID time, when the pandemic has been a dampener for many across industries, the one thing which made PRIMARK stand apart is the ability of Mr. Ashish Gupta, Founder & Futurist, Managing Director, Premier Plylam Marketing Company to look forward with optimism and preparing for better times in full swing.

One major step towards moving ahead with optimism and growth for all was this virtual launch of a grand showroom in the Pink City Jaipur comprising of 20000 sqft display space. It is one of the largest one-stop showrooms for interior & exterior materials in Rajasthan. The gallery houses sections for different product range. The virtual presentation showcased the special sections for each brand. Apart from this, the showroom included an exquisitely designed Architects Lounge, Skylit Lounge with natural light pouring through, Conference room, and separate areas for display of mock-ups for Kitchens, Bedrooms, Dining area, Cafeteria, elegantly designed Director’s cabin and a plethora of product applications.

Esteemed panellists among architects and designers joined the event as special guests of Primark and Surfaces Reporter. 

Ishita Raj is an Indian film actress and model, best known for her work in Pyaar Ka Punchnama, Pyaar Ka Punchnama 2 and Sonu Ke Titu Ki Sweety. She also interacted with the live audience during the event.

The icing on the cake during the event was the king of comedy-Amit Tandon, who tickled the funny bones of the audience with his “Hansi ki Hasgulle”.

The collective views on Surfaces Reporter & Ply Reporter was more than 23899 (and growing) while 414 LIVE comments from traders & specifier segment were received during the show. The reach of this event was more than 70000. The PRIMARK experience centre launch is the first virual launch of a showroom in that category during COVID-19. It is historic in that sense!

Architects & Designer who were special guests are:

Ar Tushar Sogani, Tushar Sogani Designs, Jaipur

Ar Anshuman Sharma, Design Inc, Jaipur

Ar Neilesh Kenkare, Arch-Aid, Mumbai

Ms Mansi Pandey, The Design House, Mumbai

Ar Bhavya Kenkare, Arch-Aid, Mumbai

Ar Chandrika Sahay, Meraki Design, Gurgaon

Ar Apurva Bhagalia, Beyond Architecture and Interiors

Ar Santosh Agarwal, Aggravastu, Jaipur

Many dealers who are connected with Mr Gupta since decades also graced the PRIMARK Virtual Launch with their special messages. The virtual unveiling was done by Bollywood Star Ishita Raj while King of Comedy Amit Tandon tickled some funny bones. So, there was no short of entertainment powerhouses and the enlightening talks for the viewers.

Keep reading SURFACES REPORTER for more such articles and stories.

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Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

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