Mumbai is set to be the Global-first for Netflix- the world's biggest subscription-based streaming service. The video streaming company will be unveiling its first fully-owned post-production facility in Mumbai in 2022 for live-action movies and TV series worldwide. According to the streamer, "the facility will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work." Read on SURFACES REPORTER (SR)'s complete report below.
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The company said that the post-product facility will pioneer advanced media management workflows that will continuously associate with India's post-production community. The facility will be fully operational by June next year.
"We are excited that Mumbai will be home to this wonderful creative space. This reinforces our commitment to India's entertainment industry as we continue to empower creators with the best resources to tell great stories," Vijay Venkataramanan, Director, Post-Production, Netflix India, said in a statement.
With this production facility, Netflix is slowly but steadily increasing its investment in India. Although the streaming service started in India at the beginning of 2016, it started launching locally produced originals in 2018 and has made strategic forays into the entertainment scene. Since then, the company has continued to work with some of India's major production houses, such as Anil Kapoor's AKFC, Shah Rukh Khan's Red Chillies, Viacom18 Motion Pictures, and Karan Johar's Dharma Productions.
Netflix has released various successful films and shows, including "Delhi Crime", "Sacred Games", "Lust Stories", "Guilty", "Ludo", "Bulbul", "Pagglait", "Paava Kadhaigal", "Choked", and "AK vs AK".
According to the streamer, it will be investing around Rs 3,000 crores in local programming over 2019 and 2020 in the country
Lately, the firm unveiled its 41 Indian titles that will be streamed in the coming year to its platform, including 13 TV series and 15 movies led by the likes of Raveena Tandon, Taapsee Pannu, Jitendra Kumar, Sonakshi Sinha, Aditi Rao Hydari, Shefali Shah, R. Madhavan, Dhanush, Bobby Deol, Kartik Aaryan, Neena Gupta, Mithila Palkar, Manoj Bajpayee, Madhuri Dixit Nene, and John Abraham.
The streamer launched NetFX in 2020, a platform that enables several Indian artists to work on VFX for titles globally. "We are investing in the latest technologies and skill development through multiple certifications and training workshops in post-production, scriptwriting and other aspects of creative production. We want to continue to contribute to the Indian creative community," Netflix said.
Photo Courtesy: Netflix
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