Christened, "Dynasty Decolam", this is a 600 square feet Hardware Showroom in Bharuch, Gujarat conceptualized and designed by Dhruv Mehta of Karya Design Studio. Located in a newly constructed structure, the store provided a blank canvas to the architecture firm to create their magic. The design team used raw and contrasted elements of metal, stone, and wood to create this innovative store. According to the designer, the hardware showroom was completed and executed in a very short time frame of 45 days despite space, time, and budget constraints. The designer has shared with SURFACES REPORTER (SR) more details about this simple yet innovative hardware showroom. Read on:
Also Read: An elegant minimalistic synchronisation of shades and materials in this hardware showroom
The client’s Mr. Chirag Patel & Mr. Varun Patel's vision was simple about the theme. They didn’t want to have a stereotypical hardware store but were looking for space, which incoming 10 years or so – can still be in the race, but without making any drastic structural changes.
“His ambition was to create a unique experience in an innovation environment that put the sports light on the all-over display area without compromising on functionality."
"The most difficult challenge we faced was to keep up the time frame and manage all the agencies to meet up with the deadline. We had to complete and execute the project in 45 days from scratch including Neno flooring, which was equally challenging and exciting to us," said the designer.
Subdividing the floor area into usable zones was one of the challenges. They had to provide so many activities into a tight space. Budget was a big constraint as well.
It was their strategic used of material and space that helped cut down the execution cost of the project. For example, using MDF instead of brick for the Arches or relying on their strong colour story instead of heavy materials and texture.
Fascinating Ambience With Apt Products Display
The Store is 600 sq. ft. with displays of more than 2000 products. The design concept was inspired by the core functionality of space. Being a hardware store & Exposed Stone Display, the firm wanted to keep it raw but alluring. They drew on the concept of raw and contrasted that with the appealing elements of metal, Stone and wood.
The design approach was driven by an aspiration to create an easy transition, sequential display, and appealing ambiance which can comprise maximum products. Most of the retail hardware stores lose their purpose and design, somewhere in the race of displaying more products.
To complement the theme and products, Grey micro concreting is done on flooring which rightly blends in. Beige & Grey exposed texture of ceiling and wall gives a subtle backdrop to all elements and products. Overall vibes of space are such- which it invites you to glimpse at products, even though these are not happening products to shop usually for a customer, still it mesmerizes them to browse.
Also Read: Sync Design Studio Creates Covid-Responsive Gourmet Retail Store in Ludhiana | SuperMarche
Textured Arches For Demarcation and Enhanced Look
The First Step was to assess the site that was once a retail store. When we visited the location, the first thing we noticed was its height limitation. It had a 16-inch beam drop that gave a clear height of 8.3 feet. They were dealing with space which was a 30-foot-long linear rectangle with almost lintel level clear height.
Once inside, your eyes cascade from the subtle Gray neno flooring that easily reminds us of rustic construction to the bright accents of sunset Maroon and cool mint on the Display wall. The lightweight MDF constructed arches add softness to the space and demarcate the varied zones without boxing them in.
The Cloudy finished complements the gray tone of the furniture and is the perfect neutral match for the bright accents. Textured arches on the Exposed stone display area wall are supported by the Corinthian column which is a composition of four materials, for a neat and airy look, the walls are devoid of shelves or stronger space.
Role of Lighting in the Project
Lighting is one of the most important features in designing any of the Showrooms. Natural lighting always makes one look the best; hence we chose these fixtures for the projects. To lend an illusion of space, reverse lighting is provided in each zone.
Each design element has made Dynasty Decolam not only a success in terms of execution but also when it comes to customer experience.
Design Firm: Karya Design Studio.
Project type: Commercial.
Year of completion: 2020.
Area: 600 sq.ft.
Location: Bharuch, Gujarat.
Principal Designer: Dhruv Mehta.
Design Team: Charmi Patel, Jay Patel.
Client Name: Mr. Chirag Patel & Mr. Varun Patel.
Flex Stone, Neno Exposed flooring, Mdf, Paints, Texture, Plywood, Tiles, Stone, Glass.
About the Firm
Karya Design Studio is a Gujarat-based Interior design firm founded by Dhruv Mehta. The studio believes in creating contemporary spaces that are functional and reflective of their client's lifestyle.
Dhruv Mehta, Founder and Principal Designer, Karya Design Studio
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