Ultraconfidentiel has recently completed the new MONIN Studio in “The Dhan Mill “ Chattarpur, New Delhi. Conceptualized and fashioned as a fluid and connected space with two open levels, the new studio offers a refreshing B2B engaging experience for French syrup lovers. The design team shared with SURFACES REPORTER (SR) how they eventuated a studio that imbibes the essence of French Beverage Innovation and Solutions Company while encouraging people to learn, collaborate, and engage with the brand. Take a look:
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“MONIN is more than a drink solution, it’s a way of living... a genuine brand experience based on our centenary brand values. It’s about giving pleasure and enjoyment by using only the best natural ingredients in the most exciting and creative way."
"It’s about authentic taste sensations and consistently high-quality, first-rate consumer experiences, achieved with a respect for our environment,” said the team.
A Vibrant Ambience for Learning, Engagement and Collaboration
Ultraconfidentiel was asked to translate the essence of MONIN into a new physical space where customers and people can meet, learn and engage with the brand.
A dynamic space with lounges, a live bar, private client spaces, and a small office space with dedicated meeting rooms create a vibrant environment for the Monin experience.
Bringing Biophilia Into Design
The studio is designed as a fluid and connected space with two open levels.
A central “green spine” facing the different areas, widely opened to the mezzanine floor, providing a fresh connection to nature. The central biophilic island is a composition of indoor plants and herbs.
Tasting Experience
The biophilic area allows the visitors to pick the herbs they want for the beverage tasting experience with expert Beverage Innovators in the customer lounge and bar zone.
This is a new and engaging way to involve the customer in the beverage preparation while walking the space.
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Material Palette Inspired by The French City
The entire studio is surrounded by the company's legacy timeline and material textures inspired by the French city where MONIN has been founded and is still deeply rooted: Bourges.
Bourges is everywhere, in every small detail. The brick finish at the studio was inspired by the first MONIN factory and the medieval wooden walls at MONIN studio are inspired by the old architectures of the French city-center.
The recently developed MONIN Studio is a contemporary physical experience following the vision and purpose of the famous French Beverage Innovation and Solutions Company.
Project Details
Project Name: MONIN Studio
Architecture Firm: Ultraconfidentiel
Location: Chattarpur, New Delhi
Completion Year: 2021
About the Firm
Ultraconfidential is a creative firm having its headquarters in New Delhi, the heart of South-East Asia with operative offices in Mumbai, Bangalore, Colombo and Lille (France). The studio is specialized in High-End B2B projects such as innovative offices, experience centers, hospitality and boutique retail chains. It offers global turnkey processes from conceptual design to execution at the site, including technical development and production. They maintain a close working collaboration with the different stakeholders, involved with them on the building sites.
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