SURFACES REPORTER’S® COVER STORIES are curated with love and care. It often take months of pre-editorial research, monitoring of work, following of projects, news, and opinions of people about different firms we are interested in, even before we approach and interact with them, trying to find out stories that are several layers deeper than what’s available on the internet. When we interact, these are usually free-flowing interactions without any pre-decided agenda to reach any planned outcomes. The main idea is to bring out something which has not yet surfaced, something worth for the industry, and the fraternity to learn and document. So every SR Cover Story has several stories behind it. A collection of such stories sieved together in a smart and crisp way becomes a SURFACES REPORTER® Cover Story.
When we believe entirely in the subject or people we are researching, we dive in to co-create the content with finer nuances of the journey. Vertica Dvivedi says, “I want to know everything about the firm before the interaction with the sole aim of knowing everything beyond those available information. There is no questionnaire for the cover story. The questions are set later while the title is written towards the end.”
We enjoy the journey when there are people who believe in the process and engage in the process. Our cover stars of this issue, architects Krupa Zubin and Zubin Zainuddin were totally involved in the process even though neither we nor they had any idea of the outcome. Apart from their amazing work, what separates them from many is their self discipline. I wish to write more but let’s leave it for you to read!
Executive Editor - SURFACES REPORTER®