Aluminium Wraps The Multilayered Facade Of This Retail Showroom | Jaipur | Newness Architecture

Jaipur-based architecture and design firm- Newness Architecture - created the trendsetting facade for this Indian ethnic menswear showroom. The striking feature of this retail outlet is its unique aluminium facade adorned with curvilinear ornaments. "During our first meeting with the client at the site, they mentioned that they wanted to make a statement and create a captivating facade that awed its viewers. Therefore, it became clear to us that we had to break away from the stereotype of the predominant Rajput architecture of Rajasthan and make the store stand out," shares principal architect Rajat Upadhyaya with SURFACES REPORTER (SR). Read more about the project below:

Also Read: Aditi Sharma Designed An Experiential Store For Tilfi Banaras, Inspired by the City’s Impressive History In Textile Weaving | Varanasi

City Vibes is an Indian ethnic menswear brand in India that sells menswear for all festivities and their flagship store’s entrance facade is designed by newness, an architecture firm based out of the city of Jaipur, India. It is located on the busy Tonk Road. 

Aluminum Facade With Abstract Elemental Shapes

Layering the west-facing building’s entrance with white aluminium fins to emulate a white blank canvas and then composing two of the most elemental shapes - circles and arches made of aluminium sheets in an abstract arrangement enabled us to kill two birds with one stone: creating an aesthetically pleasing facade and partially shading the building from the glaring sunlight.

"Since the building was already made, we had to keep the facade lightweight. Aluminium fins are powder-coated sections of aluminium placed and cut along the curvilinear ornaments.

The ornaments of the facade are made of aluminium sheets welded together using an arc-welding technique that is subsequently finished in metallic colour," elaborates Upadhyaya.

Flexible profile LEDs illuminate the shapes

The firm also ensured that the shapes exude charm even at night and hence they attached profile LEDs to them. "We understood that the busiest hours of sales were between 5:00 pm - 9:00 pm, a time when the sun starts to set and slowly goes below the horizon until it’s dark. Highlighting this retail facade was imperative during those hours, hence we placed flexible profile LEDs along the circular and arched ornaments to make them glow in warm white lighting," Upadhyaya points out.

This trendsetting facade engages people who pass it by and the customers that visit the store to pick outfits for their celebrations. 

"We hope to fill viewers with joy as they look at this facade," Upadhyaya concludes.

Project Details

• Implementation & Design: Rajat Upadhyaya & Kaushal Jain
• Content Writing: Muskan Agarwal

Photography: Bharat Aggarwal

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