Salone del Mobile.Milano 2023 is getting back in high gear with its upcoming 61st edition scheduled to be held at the Fiera Milano Rho in Italy from April 18–23, 2023. What sets this edition apart from its previous ones, is a revolutionary new format for Euroluce, the International Lighting Exhibition, which will come alive with its ultra-pop graphic identity.
Brightly Colored Communication Campaign Posters
The 2023 Salone del Mobile.Milano new design alphabet, reinvented by the Leftloft studio and reinterpreted by Gio Pastori, consists of 26 brightly-coloured, geometric and ultra-pop posters, one for each letter of the alphabet, each accompanied by a 2D furnishing piece or an object, reminiscent of nostalgic comic book covers, each branded with its theme- Do you speak design?
A Munari-style ABC, composed of absolute forms and brought alive by the use of light and pure, intense shades with A is for armchair, B is for bookcase, C is for chair, D is for Desk, G is for Gazebo, L is for Lamp, O is for Outdoor, P is for Pouf, T is for Table. Each of the alphabet features an archetypally-shaped furnishing piece, narrating the Salone and the objects around which the international design system evolved.
The new layout is designed for Euroluce- which is one of the “Saloni” of the Salone del Mobile, a biennial event that presents the most innovative solutions in the field of indoor and outdoor lighting, with more than 420 exhibitors among the best brands in the industry.
‘M’ & ‘S’ Letters Are Remaigned
In this particular alphabet, the letters “M” and “S” dovetail naturally with the Mirror and Sofa icons. Until now, that is. In two entirely new, vibrant and joyous posters, these monograms take on new attributes. In April, “M” can only mean the design city par excellence, Milan, while “S,” obviously, stands for Salone, the Italian headword that is synonymous with design the world over.
“The accompanying visuals narrate an extraordinarily brightly coloured, happy city, giving off a sense of joie de vivre built on travel, stimulation and inspiration, in which iconic design objects feel at home and jostle to invent a new skyline that seems to explode with energy, forms, geometries and buzz. The poster for Euroluce, on the other hand, alludes with a simple yet potent visual reference to the new experience lying in wait for visitors and exhibitors at the exhibition,” shares the team.
The biennale space works as an entirely new magical, luminescent wrapper which, having gathered in all the light in the world, opens out bit by bit as if to invite visitors inside to discover not just the technical, design-related and commercial side of the exhibition but, above all, the emotional charge bound up with this absolutely crucial element in design and architecture.
When they say, “Reimagine Your Light Experience,”, it clearly indicates the new all-round Euroluce experience, with inspirational and generative moments making those visiting its pavilions feel as though they are on a multi-sensory and engaging journey in search of previously unseen and evocative spatial meanings.
What to Expect from Salone del Mobile 2023?
The 61st edition of Salone del Mobile 2023 is expected to bring together around 1,962 exhibitors, including more than 550 young talents under 35 years of age, and 370,000 visitors from all across the globe. Also, the design fair via its different event fairs-the International Furnishing Accessories Exhibition, the Salone Internazionale del MobileS.Project, Euroluce, Workplace3.0 and SaloneSatellite and through its new experiential layout will offer ‘calls to action’ through thematic exhibitions, bookshops, vertical workshops, conferences and site-specific installations, allowing visitors to have an immersive and unforgettable exploration, making businesses to have lifelong learnings and connections.
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