FORMICA- the leading manufacturer and inventor of High-Pressure Laminates (HPLs) has inaugurated its premier showroom at South Ex, Delhi. Sprawling across 3,000 sq. ft, the showroom exhibits the company's world-class flagship products - especially carved around the Indian Market--FENIX and DecoMetal. SURFACES REPORTER (SR) had an insightful conversation with Mr Ajay Khurana, Managing Director, Formica India regarding the luxurious range they have along with the company's future plans. The full interview will be covered in our upcoming issue. Read the inauguration report here:
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On The 29th of March 2023, Formica, the global manufacturer of high-class premium surface solutions for residential and commercial clients in the offshore market, commenced its premium showroom at South Ex, Delhi. The company has its headquarters in Delhi and runs an advanced manufacturing facility in Kalol, Ahmadabad. Mr Ajay Khurana, Managing Director (MD), Formica India; and Mr Hemant Sood, President, Indian Institute of Interior Design were present at the inauguration ceremony.
The company showcased some of its unique, innovative and luxury interior products at the launch event. These products have specially been tailored to Indian consumer preferences. Formica India is working frequently with developers, architects, interior designers as well as distributors to expand its product offering, including Fenix, Decometal, Incanto, Formica Cora and VIS
FENIX- Sustainable Material For High-End Interiors
One of the most popular products of Formica is FENIX which is a unique material to enhance the look and feel of interior surfaces thanks to its amazing attributes. Manufactured by ARPA Industriale and exclusively distributed by Formica in India, FENIX is a core product that has garnered huge attention from architects and designers alike.
This is a carbon-neutral product made by ARPA in Italy. Further, its premium look and matt texture and surfaces are a few reasons that made it popular among customers. With low light reflectivity, the FENIX surface is extremely opaque, soft touch and anti-fingerprint. Plus, its greatest attribute is its Thermal healing property which allows the removal of superficial micro-scratches easily.
Decometal- Decorative Metal Laminates
Another key product that catches the fancy of architects and designers at the newly inaugurated Formica outlet is Decometal- an array of eye-catching decorative metal laminates. Formica manages the marketing and distributing work of this German-made product by Homapal in India. The Decometal range incorporates a variety of High-Pressure Laminates that imbibe an urban design philosophy by combining the aesthetic appeal of metal with the suppleness and usefulness of a laminate.
Elated with the outset of the inauguration, Mr Ajay Khurana, MD of FORMICA India said, “We are happy to inaugurate FORMICA'S first legacy showroom in India. The outlet would act as a point of interaction and experience for customers looking to purchase FORMICA products. Customers can choose from FORMICA's premium surface solution range that comprises multiple variants of FENIX and DecoMetal, and thus enhance the look of their spaces with premium interior solutions that resemble quality and luxury.”
About Formica
Formica Group is a leading provider of branded, designed surfacing solutions for commercial and residential customers worldwide. Formica Group is a global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., and Homapal GmbH, among others.
About the Flagship Outlet
Measuring 3,000 sq. ft, the flagship outlet has been carefully designed by MUSA- a blooming creative hub collaborated with Broadview’s material technology companies. Broadview Holding, a Netherlands-based industrial holding acquired Formica Group in 2019. Broadview Holding also owns Trespa (the global leader in exterior HPL cladding), Arpa (well-known for its innovative Fenix product line), and Westag (manufacturer of doors, elements and surfaces with a significant footprint in Germany). The new showroom from FORMICA gaining positive attention from the Architect & Interior Design community. They are relying on FORMICA's commitment to quality and innovation to bring brilliant client experiences.
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