Birla Group buys premium land parcel in Malabar Hill eyeing a revenue potential of Rs 600 Cr | SURFACES REPORTER News Update

South Mumbai, one of the poshest residential addresses of the country is soon to get another luxury project in its already exhausting list of uber-luxury properties with Birla Estate acquiring a land parcel in the area. A report by SURFACES REPORTER (SR).

A revenue of Rs 600 Cr

Birla Estate, the real estate arm of Aditya Birla Group and a 100 per cent wholly owned subsidiary of Century Textiles and Industries, is eying a revenue of Rs 600 Cr with the development of a luxury residential project in upmarket residential area of Walkeshwar at Malabar Hill replicating the success of Birla Niyaara in Worli.

It is one of the most prime locations of the area. K T Jithendran, MD and CEO, Birla Estates said that their long-term growth strategy is to create a niche in the luxury housing segment and that the acquisition of the prime plot of land in Walkeshwar is a significant milestone for Birla Estates.

He said, “We are excited about the opportunity to create bespoke boutique residences in one of the most sought-after locations in South Mumbai. This project will undoubtedly set a new benchmark for luxury living in the city, and we are committed to delivering a world-class development that exceeds the expectations of our discerning clientele."

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