LIXIL, the parent company of some of the leading global sanitaryware and kitchen brands GROHE and American Standard, has unveiled its state-of-the-art immersive space, ‘The LIXIL Experience Center’, located near Aerocity, Delhi. A report by SURFACES REPORTER.
A Concept To Elevate The Consumer Journey
Merging luxury and design, the LIXIL Experience Center is conceptualized to elevate the consumer journey, where customers can experiment with different combinations, textures, and styles to customized their narrative in luxury bathroom design. After Bengaluru and Mumbai, this is the third such experience center by LIXIL in the past two years.
Mr Bobby Joseph with Ms Madhurima Chowdhury, Executive Editor, SURFACES REPORTER
Aligned with LIXIL's corporate mission of "making better homes a reality for everyone, everywhere," the center will be dedicated to enhancing accessibility for the architecture and design (A&D) community, partners, and end consumers.
Bobby Joseph, Leader, LWT India and Subcon, said, “With our headquarters situated in Gurugram, expanding our design and product presence to Delhi-NCR was the next natural progression for LIXIL. The LIXIL Experience Center marks a new dawn in our success story. It serves as a creative hub for our customers, offering them a firsthand experience of what a complete bathroom created in tandem with our brands Grohe and American Standard could look and feel like.
The objective behind inaugurating these experience centers is to expand our footprint and establish them as an immersive space, creating a unique, memorable and insightful experience for architects, designers, builders and consumers. With our commitment to design, innovation and technology intact, we are well-positioned to delight our patrons with more such experiential spaces in the country.”
About Grohe
GROHE is one of the leading global brands for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. The brand offers life-enhancing product solutions as well as services with its dedicated portfolio, including its premium sub-brand GROHE SPA. With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry.
The LIXIL Experience Center will remain open six days a week, from 10 am to 7 pm, except on Mondays. To see the showroom, click HERE
Visit The LIXIL Experience Center: Ground floor, Pullman Hotel, Gate Number 7 Aerocity
Image Credit: SURFACES REPORTER