Consumers Mindset of Metros & Tier 2 Cities - Catering to Diverse Tastes

Mr. Dvivedi engaged in a thought-provoking dialogue with Mr. Bhartia to uncover the fascinating journey of furniture design in India. The discussion delved into the changing dynamics of consumer preferences in both metropolitan and tier 2 cities. Clarifying how scalability is managed while accommodating diverse consumer tastes, Mr. Bhartia emphasized, “We are catering to consumers in both bustling metropolitan and emerging tier 2 cities. Our consumer base is extraordinarily diverse, encompassing a vast range of preferences. We primarily manufacture sofas, catering to consumers who can’t engage an architect or interior designer for their home furnishings - typically those with a monthly income below INR 1 lakh. Our primary focus is on the middle consumers.”

"For us, the key term is affordable luxury. I consider this se Read More.........

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This article is originally uploaded on Furniture Design and Technology (FDT)

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