Jotun Paints India Unveils State-of-the-Art Retail Concept, Redefining the Customer Experience - SURFACES REPORTER (SR)
Jotun Paints, a global leader in the paint and coatings industry, is proud to announce the launch of a new retail concept that redefines the shopping experience, reinforcing the company's commitment to enhancing customer engagement and satisfaction. This new showroom design marks a significant milestone in Jotun's ongoing efforts to elevate the retail experience for customers across India.
The showroom’s modern, sleek, and premium aesthetic is thoughtfully designed to offer an intuitive, seamless, and inspiring shopping journey. The layout is carefully crafted to ensure a smooth flow, making it easier for customers to explore and select products.
A key highlight of the new retail concept is the Jotun Colour Centre for Interiors (JCCI unit), which highlights 128 of the most commercially viable colours, along with 30 trending shades for 2025. The colour selection unit also displays panels showcasing various finishes, providing customers with a clearer understanding of the final product and enabling them to make more informed decisions.
Jotun's dedicated shop sales specialists are also available to guide customers through the features and benefits of various products, enhancing the overall shopping experience.
Speaking of the new launch, Ashish Nimbark, Sales Director – Decorative for Jotun India Private Limited, shared, “Our redesigned shops with this state-of-the-art concept reflect our unwavering commitment to delivering a seamless and enjoyable experience. The new elements will inspire customers, simplify their decision-making process, and enable them to create beautiful spaces. Jotun’s differentiated approach in India emphasizes exclusive stores that empower customers, helping them confidently make choices. Through a curated selection of premium colours and products, we aim to elevate the retail paint experience by combining aesthetics with durability.”
The revamped store design supports clear communication about Jotun’s innovations and product offerings, allowing customers to navigate effortlessly and find the perfect solutions for their needs. The open and spacious layout, combined with enhanced lighting and organizational elements, ensures an elevated and welcoming atmosphere.