Classic Marble Company has recently announced the launch of Kaling Shoppe stores that will display the firm’s globally acclaimed ‘Make in India’ engineered stone products – KalingaStone. The firm has tied up with retailers and distributors in tier 1 and tier 2 cities to set up its Kalinga Shoppe stores across the country. With this, the company aims to penetrate the Indian stones market with the offerings that are presently exported to 66 countries across 6 continents. The store will showcase KalingaStone Marble, Quartz and Terrazzo products that are used to create ambiance of bedrooms, kitchens, bathrooms, study and play areas for homes and for offices, meeting rooms, lobbies and receptions, among other areas in commercial spaces. Read SURFACES REPORTER (SR)’s complete report below:
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CMC’s Kalinga Shoppe will highlight the décor versatility of products in its engineered stones range. The Shoppe model will operate through tie-ups with retailers and distributors to display theme-based residences and offices within the existing stores. The store will feature engineered stone products for homes, offices and commercial spaces. KalingaStone products are also a preferred choice for retail chain shops and showrooms as enterprises can maintain the same showroom themes across all their captive and franchise outlets around the globe.
Spread over an area of 2,000,000 sq. ft, KalingaStone's state-of-the-art plant located in Silvassa is one of the biggest production plants in the country and is capable of producing over 2.5 crores sq. ft. of composite marble and 1.3 crores sq. ft. of quartz.
The brand offers a vast collection of over 200 products in almost all possible sizes, colours and designs. An engineered material, KalingaStone slabs are durable, hygienic, less porous, and offer fine aesthetics. Its versatility allows it to be installed across a range of applications from flooring to furniture and window sills or door frames.
Engineered Stone Market in India Witnesses a Positive Demand
“The Government’s ‘Make in India’ and ‘Vocal for Local’ initiatives are commendable as these have certainly given a major boost to local manufacturers. At present, CMC’s home-grown brand, KalingaStone is at the peak of success in India as well as across the international markets. Globally, the engineered stone market size is approximately USD 20 billion, and India alone accounts for over 10 percent share of global revenue. India too has gradually started the adoption of engineered marble and quartz in various premium and luxury projects,” says Mr. Amit Shah, Managing Director, CMC.
“In our estimation, the engineered stone market in India is expected to grow annually at 25 percent and the growth will be mainly driven by the rising construction and real estate activities in tier - 2 cities,” he further explained.
As the Indian market is evolving, a growing number of value-conscious people are opting for engineered marble and quartz in their homes and offices. A large number of people these days are preferring Quartz for kitchen countertops over the conventional granite material.
In the same line, engineered marble has become the first choice for door frames and window sills. “The factory-made marble is as beautiful as natural marble but is less porous, less brittle, and cheaper. So, it strikes the right balance of functionality and beauty for wall and floor applications, Mr. Shah said.
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The Company Is Accelerating Its New Store Openings
CMC is planning to open its Kalinga Shoppe stores in high-potential markets such as Rajkot, Bhopal, Aurangabad, Nagpur, Gurgaon, Coimbatore, Kochi and Lucknow among others. So far, the company has opened Kalinga Shoppe stores in Mumbai, Ahmedabad and Coimbatore and they have a few more stores in the pipeline.
In total, they are set to open nearly 50 stores within the next two years, according to the company. The brand is hopeful that its prestigious legacy of over 27 years of creating durable and aesthetically-pleasing product options will work to its advantage and drive the market for KalingaStone products in the future.
About the Company
A pioneer in the imported marble industry, Classic Marble Company (CMC) since its inception in 1994 has grown to become the number 1 stone company in India. CMC’s factory at Silvassa is an ocean of opulence exhibiting over 5,00,000 sq. m. of finished marbles slabs, with a production capacity of 30 million sq. ft. of natural marble and 30 million sq. ft. of agglomerated marble and quartz per annum. CMC offers an exhaustive range of over 900 varieties in travertine, onyx, limestone, and a host of exquisite stones sourced from over 45 different countries. Its exclusive KalingaStone range of over 200 engineered marble and quartz products are a bespoke collection including the gorgeous Terrazzo.
The company’s latest addition is the magnificent ‘9th Avenue’ galleria in Silvassa which showcases around 200 rarest and most beautiful natural stones found on earth. CMC also offers the world’s best porcelain surface designs with Kalesinterflex – the only ceramic slabs that can flex, Quadra – the extra-large porcelain slab with homogeneous body and Techlam – the 3mm thin, large format porcelain slab. Over 1200 of the company’s product offerings are manufactured at its state-of-the-art plant spread over 5,00,000 sq. m. of land and distributed through exclusive showrooms and several distributor and dealer networks in India and overseas.
Mr. Amit Shah, Managing Director, Classic Marble Company
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