Danish firm Bjarke Ingles Group (BIG) has recently finished an iconic architectural project- its first virtual office in the metaverse. Designed for Vice media group (VMG), the new headquarter called "Viceverse" is hosted by decentraland open digital world platform. The white, winding office will act as the agency's virtual innovation lab where they can experiment with Decentralised Autonomous Organisations (DAOs), Non Fungible Tokens (NFTs) and Web 3.0. Read more about the project below at SURFACES REPORTER (SR):
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The new virtual workspace will let clients, staff and collaborators from all over the world convene for presentations, briefings and in-situ demonstrations of ongoing projects. Virtue Futures, which is an innovation wing of Vice Media Group’s creative culture agency is headed by Morten Grubak, Global Executive Creative Director.
Design Details
The virtual headquarter features a sinuous shape with regular lines and large cut-out holes on its facade. With a height covering 12 floors, it has a twisty secret tunnel that will direct the visitors to the top floors.
The first floor of the virtual setup will contain an NFT gallery, while upper floors are reserved for presentations and meetings to experiment with the metaworld.
"It seemed right for us to build in a place where communities are built and subcultures merge. For us, utility is the most important thing and the possibility to make an organic space that we're in constantly that we can constantly change," said Morten Grubak.
The firm is planning to start with two floors and a hidden one as well. And then they will upgrade it with a new floor as the project develops.
"Visually, it is aesthetically by far the most beautiful open metaverse platform, even though it still looks like a PlayStation One game," Grubak continued.
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A Virtual Launch Pad
BIG's Viceverse HQ is designed to allow digital experiments in this office. It will also serve as a launchpad for digital field research into the sociology of digital communities. The space will also have hidden extras for curious explorers along with a direct passage for young creative learners to interact with highly acclaimed and globally renowned meta-mentors.
The metaverse will create great opportunities. The firm is planning to help brands navigate this newly built space. ‘Working with the world-renowned architects at BIG, the vision has taken on a new reality, says Morten Grubak.
Nancy Dubuc, CEO of Vice Media Group says, "Vice has always been about being inside culture, going to places where our audiences are. this is a new frontier filled with potential and once again, we’re proud to be pushing the boundaries."
Project Details
Project Name: Viceverse
Platform: Decentraland
Architecture: Bjarke Ingels Group / BIG
Source: Vice Media Group
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