When Dubai-based company RISEOO entrusted Shweta Kaw of Studio Meraki to remodel their newly leased office premises in India, their brief was to design an impactful space that communicates the brand identity within a modest budget and minimal interventions. The idea was to complement the already existing flooring and wall finishes with some contemporary furniture in such an adroit fashion that it could enforce their brand value to the customers as well become an eye-catching statement in the international arena as the second floor was totally dedicated to the marketing activities of their brand. Read this post of SURFACES REPORTER (SR) to know how Shweta, in association with her creative design team including Naushaba, Rochi and Daljeet Singh, has made interventions innovatively in the form of state-of-the-art furniture, artwork, wall embellishments and signage to give it a charismatic appeal.
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"The design language was a pertinent tool to speak for the company and its representative logo that entwined their core concepts and ideologies," said Shweta Kaw. Hence the entire design theme revolved around this.
INFINITY loop and PHOENIX bird
Keeping in mind the brief, the first-ever conceptual sketch was done by us, taking a single point reference from the logo of RISEOO.
The two key impressions that the firm could gather instantly were the INFINITY loop and the PHOENIX bird.
Therefore, these two representations became the starting point for their design and were carried on comprehensively in the expressions of the furniture, wooden artworks, planters, etc., and the compositions arriving out of them.
Colour Palette Is Defined By RISEOO Logo
Breaking down the logo sculpted out a plethora of creative outcomes for this task and thereby, the space structures were designed to have a unique identity of their own specifically for the brand and its exclusivity.
Coming to the second important visual arena, the colour combination of purple and white stem out of the RISEOO logo again and becomes a primal theme for all the spaces.
Incorporation of Thoughtful Elements
RISE, in its symbolism, is perfectly in sync with the rising curvature of the sofa back and the phoenix wing-shaped table forms a reflection of a mirrored exquisite wooden artwork piece on the adjacent wall. All these reflective elements give the design its soul and the interior appeal distinctiveness of its own akin to the brand RISEOO only.
Due to the already existing grey carpet on all the floors, warmth and luminosity were added in the forms of white and wooden/pine finishes at places. To break the excessive repetition of purple, white and grey, green walls along with metallic golden planters have been added that also offer respite in the work environment.
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The sensitively crafted space compositions along with meticulous colour selections offer a dynamic space, fostering a connection between the employees and the brand.
Also, each piece has a story of its own and a narrative that slowly unfolds as one experiences the space, immediately forming connections in the mind to RISEOO and its history.
Project Details
Client: Mr. Adlakha
Location: Noida
Interior Design & Refurbishment: Studio Meraki
Design Team: Shweta Kaw, Naushaba, Rochi, Daljeet Singh
Photography: Suryan/Dang
Completion Year: 2022
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