Recycled Glassware and Lampshades from Upcycled Bottles | Heineken

Recycled Glassware and Lampshades from Upcycled Bottles | Heineken

Heineken's Waste-to-Wear initiative in South Africa transforms single-use bottles into stylish homeware and fashion items, alongside introducing returnable bottles. Read SURFACES REPORTER (SR)’s complete report below:

Heineken bottles are typically crafted from glass, a durable and versatile material that can be easily cleaned and reused. This makes it unsuitable as a single-use item. The durability and adaptability of glass enable it to be molded into a wide range of household items and even wearable accessories, highlighting its potential beyond disposable use.

The Waste-to-Wear collection extends Heineken South Africa’s Fields Green With Grass, Not Glass initiative, addressing two key goals: minimizing environmental impact and improving urban aesthetics. By repurposing areas with broken glass, the initiative beautifies urban spaces while tackling the ecological impact of discarded glass bottles.

Transforming Waste into Functional Art

Partnering with creative agency Sonic State, the Dutch brewing firm-Heineken- repurposed bottles from these hotspots into 3,000 rings, 3,000 medallions, and a unique collection of homeware, including dinner sets and a hops-inspired pendant light. Each item showcases thoughtful design and environmental consciousness, illustrating the transformation of waste into beautiful and functional pieces.

These designs combine creativity with eco-consciousness, showcasing how waste can become useful and attractive items.

The initiative transforms glass hotspots into green spaces in Cape Town, Johannesburg, Pretoria, and Durban, covering over 5,000 square meters. These areas include native plants, food gardens, and artistic installations, revitalizing urban settings.

Sonic State's involvement earned them a Bronze at the New York Festivals Ad Awards 2024, recognizing their collaboration with partners such as Swain Swagger, Bhavna Mistry, and Juaan Ferreira.

×
×

Post Your Comment


"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

Graphene: A Groundbreaking Solution to Concretes Environmental Impact

Researchers point out adding graphene to concrete mixture promises 30% strength boost and reduced cement usage, ushering in a greener future for construction

Read more

Designer Creates Artistic Lampshades that Mimic Pencil Shavings | Nanako Kume

Tokyo-based designer Nanako Kume has launched a delightful pendant light series of wood. Drawing inspiration from the scraps that are left from sharpening pencils, Kume has designed the pendant lights out of large blocks of wood.

Read more

Coffee, Beer Leftovers Modernized into Senilia Lampshades Collection | Highsociety

Highsociety has designed a one-of-a-kind lampshades collection that is made from the by-product of beer production and coffee roasting. The Senilia collection is the outcome of coffee silverskin (the peal of the coffee bean) and spent grains.

Read more


This is alt