One of India’s largest sellers of Plywood and Decorative Laminates and Veneers CenturyPly, has recently inaugurated ‘CenturyVeneers Utsav’, displaying over 500 varieties of Natural Veneers at Century Arena in Kirtinagar, New Delhi. According to the brand, the festival is showcasing the single largest Veneer display in the country from 17th December to 21st December 2021 at Century Arena, CenturyPly’s exclusive Veneer boutique in Delhi.
Ms Vertica Dvivedi, Editor-in-Chief, SURFACES REPORTER (SR) was present along with other dignitaries during the inauguration of the event and lamp lighting.
Vertica Dvivedi lighting the lamp with other dignitaries
By inaugurating this carnival of Natural Veneers, the brand aims to provide an overall view of its Veneer collection, catering to consumer’s choice of design, colour, texture of decorative materials for their interior space. A wide array of 500 varieties of Natural Veneers will be displayed at the carnival, which will include exquisite collection of regular Veneers like American Walnut, Sapeli, Oak etc to very exotic species like Royal Ebony Crème, Ebony, Imperial Ziricote etc.
This collection will also showcase the entire gamut of smoked Veneers, dyed Veneers, treated Veneers, stained/metallic Veneers and the exclusive poly-fibre impregnated Veneer – which is an industry first, offered only by CenturyPly.
Veneer has been established as an important element in the decorative industry, which has diverse trends and patterns varying region to region. As consumer preference has become more flamboyant over time, the demand for Veneers has seen a rise for its aesthetic appeal, sustainability, strength and especially the eco-friendly nature.
According to the brand, apart from showcasing the massive collection of Natural Veneers, CenturyVeneers Utsav will also provide exciting offers to the dealers visiting and participating in this festival. The decorative festival keeps a larger aim of motivating the loyal trade partners to be a part of this carnival while also encouraging them to stay consistent in the journey of CenturyPly.
Rajeev Parashar, Ply Reorter Magazine also attended the event.
Speaking on the occasion, Mr Shankho Chowdhury, President, Decoratives Division, said, “The home décor industry has undergone a significant transformation in recent times considering the change in market outlook and consumer preference. The exclusive boutique store of Century Arena in Delhi has been a great milestone for CenturyPly in terms of catering to the furniture hub of North India. The Five-Day CenturyVeneers Utsav is indeed a one-of-its-kind initiative for the market of Natural Veneers which is set to impact the consumer buying market and create a niche consumer base in coming years.”
CenturyVeneerUtsav at about 2200sq-ft exclusive Natural Veneer store will showcase an immersive experience featuring full sheets of the exotic Veneers and pave the way for the brand to venture into more innovative solutions to keep up with the industry demands.
Century Plyboards (India) Ltd. (CPIL), the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986; CPIL also received ISO 14001 Certification in 2004. The company was formed by Sajjan Bhajanka and Sanjay Agarwal. In a very short span, it has created a niche for itself and is the market leader in this sector. CPIL has its manufacturing units at Kolkata, Chennai, Guwahati, Karnal, Kandla, Hoshiarpur, Myanmar, Gabon and Laos.
CPIL today manufactures the entire range of Plywood (commercial, marine, shuttering), Laminates, Veneers, Doors, MDF, Prelam, Fibre Cement Boards, PVC sheets, Faceveneers, Exterior Grade Laminates. It has featured in the Super Brands India Top 500 in 2015, and the top 100 list published by Dunn & Bradstreet for 2014-’15. As one of the pioneers in Borer Proof Plywood and Boiling Water Resistant (BWR), the company has successfully created a niche in the highly competitive lifestyle segment.
Keep reading SURFACES REPORTER for more such articles and stories.
Join us in SOCIAL MEDIA to stay updated
SR FACEBOOK | SR LINKEDIN | SR INSTAGRAM | SR YOUTUBE
Further, Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter
Also, check out Surfaces Reporter’s encouraging, exciting and educational WEBINARS here.
You may also like to read about:
And more…