Godrej & Boyce launches customer-centric Godrej Go Tuff Mobile App

Godrej & Boyce launches

To streamline the supply chain management of the ready mix concrete (RMC) industry from the purchase to delivery stage, Godrej & Boyce – the flagship company of the Godrej Group – recently announced that Godrej Construction has launched a customer service-oriented mobile application titled Go Tuff.

Concrete is a vital construction material in the real estate and construction industries and the RMC market has always been plagued by issues such as improper understanding of customer requirements, subpar tracking of product delivery from the manufacturing plant to site and unceasing follow-ups. These inconveniences lead to wastage of time and dissatisfaction among customers.

To address this issue, Godrej Construction created the Godrej Go Tuff mobile app to minimize human error and digitize the browsing, purchase and delivery processes of the construction industry. The Godrej Go Tuff app is created for builders, developers and contractors for residential and commercial projects to provide a common platform to them for browsing, viewing and ordering products under the categories of RMC and walling and paving solutions (WPS). This is currently being offered to their key clients and has close to 90 active subscribers with over 150 downloads.

Commenting on the launch of the Godrej Go Tuff application, Abhijeet Gawde, Head of Business Development and Marketing, Godrej Construction said, “We learnt from our customers that there was a critical need to develop a customer service-oriented approach to simplify the process of concrete purchase and delivery given the sheer volume of concrete consumed annually. The Godrej Go Tuff mobile app is an innovation that will pave the way for the future digitization of the construction industry and help customers to streamline concrete workflow with other construction activities anytime, anywhere from any device. We will continue to innovate and introduce more customer-centric solutions in the months to come.”

Based on the feedback from the customers, the company is continuously improving user interface and design of the app to enable a seamless user experience. The app will also be available in regional languages such as Hindi and Marathi to cater to the evolving needs of the users. Key customers and users can download the application on Android or iOS devices to access all the necessary information and updates regarding RMC and WPS products, place orders and track deliveries in real-time to manage their transaction records with transparency.


Post Your Comment

"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

MVRDV Unveils Pixel Housing in Abu Dhabi Featuring Oyster-Inspired Concrete Panels and Pastel Shade Screens

The seven high-rises, arranged around a central plaza, feature pixelated inner facades. The tallest tower reaches 92 meters. The plaza offers eateries, shops, a gym, a healthcare clinic, a nursery, and offices.

Read more

WADE ASIA largest platform for women in design joins hands with NAREDCO MAHI, the forum for women in real estate

WADE ASIA, the platform for community of women-led developments & design is the Community Partner of the 3rd NAREDCO MAHI Convention, the women wing of National Real Estate Council.

Read more

Veiled in Glass-Reinforced Concrete, This Mountain Church Echoing the Arcs Formation | Inuce | China

Inspired by biblical archetypes, the church resembles an ark resting on a rock, located at a mountains base amidst a forest with views of the town.

Read more

A Rectangular Concrete Home with Windowless Facade in Japan by Cochi Architects

This house stands out for its bold design, a rectangular concrete structure carefully designed to fit the site. Its most notable feature is its windowless facade directly facing the main street.

Read more

This is alt