One of World’s largest Tiles showroom to open in Gujarat | SURFACES REPORTER Showroom update

With 1.5 lakh sq ft, AGL is planning to launch one of World’s largest Tiles showroom in India’s Tiles Hub at Morbi to showcase its entire product range. A report by SURFACES REPORTER (SR).

Aim

Asian Granito India Ltd is one of the largest groups in India engaged in the manufacturing of tiles, sanitaryware, engineered marble & quartz, bathware with cumulative production capacity of 98,000 sq meter per annum. The five storey showroom will be designed as a one-stop-solution to meet the diverse needs of household, architect, builder for building their dream projects as well as keeping in mind the needs of the International markets.

The showroom will have 150 plus Quartz, 350plus Sanitaryware, 50 plus series of CP Fittings and 5,000 plus Tiles designs at one place. It will further strengthen the positioning of Asian Granito in the International markets. Company currently exports in over 100 countries and is ranked as one of the top tiles exporters from India. 

 

Speaking about the development, Mr. Kamlesh Patel, Chairman and Managing Director, and Mr. Mukesh Patel Managing Director, Asian Granito India Ltd said, "This will be one of the landmark projects for Asian Granito Group as well as the country’s ceramic industry and we are very excited to unveil the same in Morbi, Gujarat. Morbi is India's hub for ceramic tiles & sanitaryware and accounts for more than 70% of the country's total production with over 1100 manufacturing units in the zone.”

AGL  has set a target to increase its touch points to over 10,000 from 6,500 currently and expand the network of exclusive showrooms to 500 plus. The company expects higher sales in coming quarters due to its dominance in B&C class cities and focused penetration in the market.

Tiles Market of India- an overview

India is the second largest market, as well as producer of tiles in the world. Over the last few years, India is fast emerging as the global manufacturing hub of tiles and sanitaryware products and many developed countries including US, Europe, Middle East markets in recent past have shown the confidence in Make In India products for their requirements.   

“Indian tiles are nowadays not only superior in quality in comparison with Chinese tiles, but also available at very competitive prices. With anti-China sentiments across the World and USA imposing heavy duties on Chinese tiles, we anticipate huge export potential for Indian companies in the years to come. We at Asian Granito too expect strong growth in the exports business and also aims to expand business network in over 120 countries from 100 currently.” said Mr. Patel.                                         

Gujarat has emerged as a one of the major hubs globally for ceramic products. The state contributes more than 80% of the country's ceramic output with an annual turnover in excess of Rs. 40,000 crore and over Rs. 12,000 crore exports. 

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