Design Clinic India Turns Indian Craft Traditions into Global Design | MATECIA X WADE AISA

Some studios design objects. Design Clinic India designs memory. Founded and led by Parth Parikh, an award-winning multidisciplinary studio, Design Clinic India reimagines India’s everyday stories, its neighbourhood streets, festivals, craft traditions and rituals into contemporary furniture, lighting, and lifestyle objects. Know more about it on SURFACES REPORTER (SR).

USP:

  • The studio looks closely at local culture, then translates that inspiration into modern, functional design by working hand-in-hand with skilled artisans across India to preserve traditional techniques even as it pushes contemporary craftsmanship forward.
  • Rooted in originality, storytelling and thoughtful design, the studio’s objects aren’t just functional; they’re emotionally tied to India’s cultural identity, while remaining relevant to homes around the world.

The Bunaai Chair

  • A statement piece for any living space, the Bunaai Chair brings together comfort, craftsmanship and colour in equal measure.
  • Available in multiple colours, with the option to choose your own colour combination , it’s sized at L 22" × W 29" × H 27.5"(can be also customised), compact enough to slot into any room, yet bold enough to anchor it.
  • Its handwoven design is rooted in traditional Indian craft techniques and also doubles as a striking design accent. 

About the studio

Design Clinic India is a contemporary studio reimagining India’s everyday stories into furniture, lighting and lifestyle objects, drawing inspiration from local streets, festivals and craft traditions. Collaborating closely with skilled artisans nationwide, the studio preserves traditional techniques while pushing contemporary craftsmanship. Rooted in originality, storytelling and thoughtful design, it creates objects that are functional, emotionally connected to India’s cultural identity, and relevant to homes worldwide.

 

About the designer

Parth Parikh, founder and creative director of Design Clinic India, is an award-winning designer celebrating Indian craftsmanship through contemporary furniture. A Domus Academy, Milan postgraduate, he transforms Indian traditions into globally appealing designs, showcased at Milan Design Week, Dubai Design Week, Messe Frankfurt and MoMA. His work has been appreciated by leading collectors and celebrities, including the Ambani family, championing India’s craft heritage worldwide.

Details

Studio: Design Clinic India

Designer: Parth Parikh

Contact: 9899535900

Email: designclinicindia@gmail.com

Website: www.designclinicindia.co

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