A young designer, budding architect shares her experience of collaborating with some big names.

archie tyagi_Kendra_Frankle

Born in New Delhi, Archie Tyagi is an aspiring young designer who finished her bachelor’s in architecture from India and decided to pursue her master's degree in Interior Design in the U.S.A. Over the past 3+ years, she has had many opportunities to collaborate with some of the top brands such as L’Oréal Paris, Coca Cola and SCAD (Savannah College of Art and Design). Her idea of evolving herself as a designer was through working for different realms of design field such as set design, interior design, retail design, and user experiential design. “Architecture and Interior Design are fundamentals to my multidisciplinary design journey," says Archie Tyagi to SURFACES REPORTER (SR). She has shared more about her experience of collaborating with some industry big wigs. Read on:

 

Also Read: Artist Maps Journey from Despair to Hope during the Pandemic | SR Event Guide

archie tyagi_Kendra_Frankle

Conceptual sketches of SCADstory; Photo Credits: Archie Tyagi

Her biggest break came through a SCADpro collaborative design project with USA-based Savannah College of Art and Design (SCAD), to create an immersive experiential museum called SCADstory back in 2018. A core part of a team of experts, she worked majorly on researching and creating conceptual design solutions that generated a sensorial stimulation.

archie tyagi_Kendra_Frankle

Conceptual sketches of SCADstory; Photo Credits: Archie Tyagi

This 4D experience, narrates the journey of SCAD history, across four decades of beauty, design, and invention; making it one of the top-visited destinations in Savannah, Georgia, U.S.A.

archie tyagi_Kendra_Frankle

SCADstory Hospitality Room with AR Paintings (left); Drawer wall with SCAD Historic moments and mementos (right); Photo Credits: Archie Tyagi

Continuing her passion for spatial design, she received many opportunities to work on movie, music, and film sets. One such was for a short film Let Loose, winner of Coca-Cola Refreshing Film 2020 and Southeast NATAS Production Award (Southeast Emmy Awards). As the Set Decorator, Archie contributed massively towards the construction, prop making, and overall aesthetic appearance of the overall set. 

archie-tyagi First Location - Fully constructed and decorated set (left); Direction team set up (right); Photo Credits: Kendra Frankle& Archie Tyagi

Also Read: From Chasing Paycheques to Paying Checks: The Journey of Shweta Balasubramoni’s Life | Hyderabad | Wade Asia Special | Women Architects

After her graduation, Archie joined the world's largest cosmetics company L'Oréal Paris as a Travel Retail Designer in 2021, spearheading responsibilities for brands including L’Oréal Paris, Kérastase, La Roche Posay and Vichy by supporting- project management, designing, and coordination of projects execution that spread through regions of North America, South America and the Caribbeans.

archieSecond Location – Regal Theater ticket counter (left); Set dressing of ticket counter at Regal Theater Jacksonville Florida, U.S. (right); Photo Credits: Kendra Frankle

Today, she is working as an Interior Designer for an award-winning architecture and Interior Design firm called MSR Design in Minneapolis,U.S.A, to create and develop innovative design solutions that benefit humans and preserve environmental values. 

archieArt Department (left); Film Crew (right); Photo Credits: KendraFrankle

Her main purpose in this quest for excellence is to learn from the broad spectrum of the design world ranging from architecture, interior design, production design, graphic design, and industrial design to user experience design. The exposure she has gained on various design platforms has made it one of her biggest assets! Multidirectional thinking and understanding of human interaction from different perspectives have created an evolution in her design thinking and problem-solving strategies.

Keep reading SURFACES REPORTER for more such articles and stories.

Join us in SOCIAL MEDIA to stay updated

SR FACEBOOK | SR LINKEDIN | SR INSTAGRAM | SR YOUTUBE

Further, Subscribe to our magazine Sign Up for the FREE Surfaces Reporter Magazine Newsletter

Also, check out Surfaces Reporter’s encouraging, exciting and educational WEBINARS here.

You may also like to read about:

The Journey from Chaos to Peace: How the Lockdown Taught This Woman to Survive! | Delhi | Wade Asia Special | Women Architects - Khushboo Madaan

This Woman Dared to Go on A Journey Towards A New

Niche | Vadodara | Wade Asia Special | Women Architects

Accepting the New Norm- The Success-Bound Journey of an Ambitious Mother | Gurgaon | Wade Asia Special | Women Architects

Megha Jalota: The Voice of Reason That Brought A Change | Noida | Wade Asia Special | Women Architects

And more…

×
×

Post Your Comment


"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

New Book on Women in Architecture & Interior Design | THE TOP ANGLE by The WADE ASIA

First book by WADE ASIA Founders & Sisters Verticaa Dvivedi and Madhu Chowdhury was pre-released at a glittering ceremony on 14th June 2024 at Taj Mahal Hotel, New Delhi

Read more

The Rising Women in Architecture & Interior Design- Vertica Dvivedi

A study by Harvard Business Review noted that women in any field of work who have broken the glass ceiling, adhered to many ways and rules of conduct that spelled success for men.

Read more

Architecture Projects That Redefine Retail Design | SR Exclusive

There is no surprise in the fact that to sell well, it should appeal to the customers. This is because humans are highly visual. Most of the sensory information that we receive is through our eyes.

Read more

New BIM Catalogue for Architects and Interior designers in India | Merino | SURFACES REPORTER Design Update

Merino, one of India’s leading manufacturer of high-pressure decorative laminates has introduced the first ever BIM catalogue that enables Architects and Interior designers to incorporate customized laminate designs into their 2D/3D projects. A report by SURFACES REPORTER (SR).

Read more


This is alt