Wipro Lighting announces its All-India exclusive collaboration with Aura Air, a publicly listed company with the Tel-Aviv Stock Exchange (TASE). This partnership will allow Wipro Lighting to gain exclusive access to all enterprise offerings of Aura Air for India geography. Read SURFACES REPORTER (SR)’s complete report below:
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Through this partnership with Aura Air, Wipro Lighting- a pioneer in smart lighting products & solutions in India- will be adding the indoor air quality management busin
ess to their portfolio.
Teaming Up For Innovative Solutions
Together Wipro Lighting and Aura Air will be providing state-of-the-art solutions in the Indian market. To start with the flagship enterprise product offered to Indian customers will consist of high-quality IOT air purifiers, a cloud-based dashboard and a suite of mobile apps providing a holistic approach to monitor as well as improve air quality in line with global standards.
Anuj Dhir, Vice President, and Business Head for Commercial & Institutional Business said, “This partnership is in line with our vision to expand and diversify into adjacent sectors. We are aiming to grow beyond lighting and seating solutions. In the post-pandemic scenario, the awareness and demand for better indoor air quality has seen an uptick in corporate and business spaces. We intend to provide these services to our existing institutional clients with exclusive access to all enterprise offerings of Aura Air for the Indian geography. We are confident in the technology and expertise Aura will bring to the table. We are striving to become the one-stop solution for all our B2B clients in the evolving landscape of interior and design today focused on employee health and wellness. It will help us offer bouquet of solutions to our customers to create Healthy Workspaces for their employees.”
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Aviad Shnaiderman, Global CEO of Aura Air, said, “This partnership with Wipro Lighting, is a true testament that Aura Air is here to stay. Aura Air technology is extremely successful in filtering viruses of all kinds, and this has been validated by NABL accredited laboratories and
various studies across India. Through Wipro Lighting, Aura Air will be making its products available to enterprise customers across India to monitor and clean the air they breathe.”
Bharadwaj PV, Managing Director of Aura Air in India added that the partnership between Wipro Lighting and Aura Air is a perfect match. The IOT based air purification technology with software API based integration capabilities of Aura Air coupled with the market reach and knowledge of Wipro Lighting will be a very attractive proposition for the Indian businesses. Through this relationship all products, spares and services will be made available in India for Aura products.
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The Journey of Aura Air
Aura Air entered the Indian market in mid-2021, and since then has witnessed positive traction in the indoor air quality improvement space in India. Aura Air manufactures the world's smartest air management products that are data driven and use cutting edge technologies for real time monitoring and management of indoor air quality (IAQ). Aura Air air-purifiers detect, capture, and kill 99.9% of viruses, bacteria, mold and can remove airborne particles as small as 0.3 microns, including allergens and viruses.
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The need for better Indoor air quality in the enterprise space is rising globally. Most people spend significant time at the workplace and with an increased demand for better working conditions, breathing clean air is one of the primary requirements of the modern-day workforce.
Additionally, awareness of global standards / movements such as WELL, LEAD, ESG and India specific standards such as IGBC and GRIHA are gaining popularity and demand monitoring and improvement of air quality in indoor spaces. The IAQ market is massive with significant opportunities in industries such as Commercial Real Estate, Hospitality, Healthcare and Government.
About Wipro Lighting
Wipro Lighting, a part of Wipro Consumer Care and Lighting was started in 1992 to manufacture and market lighting products. Today Wipro Lighting has become synonymous with leadership in thought and reliability in the LED lighting industry. Wipro Lighting has a wide range of LED product offerings and a profitable presence across application areas including modern workspaces, industries, retail, healthcare, pharmaceutical firms, roads & highways and landscapes.
About Aura Air
Headquartered in Tel Aviv, Israel, Aura Air was founded in 2018 by Eldar Shnaiderman and Aviad Shnaiderman. The brothers grew up in a family of HVAC professionals, are experts in understanding heating, cooling, and air-conditioning space. Aura Air is a smart, IoT-enabled air-purifier that helps to monitor indoor and outdoor air quality in real time through its inbuilt sensors. Aura Air is currently sold in 87 countries and used by marquee brands including the Sheraton, Hilton, CBRE, Subway, Coca-cola, and Audi among others.