Purvankara Group launches first residential project in Kerala for Rs 3000 cr | SURFACES REPORTER Realty Bites

Making its first footprint in Kerala, Provident Housing Limited (PHL) has launched a Rs 3000 Cr residential project. By the name of Provident Winworth, the project is launched in Edapally, Kochi the hottest realty destination in the state. A report by SURFACES REPORTER.

Kochi- the emerging realty hotspot

Over the last decade, Kochi has evolved into a highly desirable residential destination. The budding IT landscape, thriving commercial centres, and admiration for art and cinema have truly transformed the city into an urban utopia.

The changes within the metropolis are evident in the aspirations of its residents. There is a marked preference for luxury and a high standard of living at unbeatable value. Today’s homebuyer is discerning, well-informed and is precise with their requirements. The latest project by Provident Housing aims to fulfil these emerging needs of the new-age consumer.

Key features of Provident Winworth

Provident Winworth is located in Edapally, one of the fastest-growing regions in Kochi and is well-connected via a metro rail and road. It has also emerged as an alternate business district. It is also one of the four projects that Provident has received an inflow of capital from the International Finance Corporation (IFC) and the IFC Emerging Asia Fund.

The project is a 3.4 million sq ft development having 40 + aminities including a clubhouse, Multi-play court, Amphitheatre, Meditation and Yoga deck etc. The project is being developed in the close proximity of Lulu International Shopping Mall.

According to the statement released by the firm, the project will be introduced in the market through an innovative Quasi Book Building method. Fundamental ‘Demand-Supply’ metrics will drive the price discovery process. The pre-booking process offers comprehensive product information to prospective buyers, along with a ‘Price-Band’ for each type of unit. Expressions of interest (EOI) from prospective buyers help gauge the project’s demand and achieve a data-driven pricing decision.

About Provident Housing Limited

For the last 13 years, Provident Housing Limited, a 100% subsidiary of Puravankara Limited has been providing premium affordable homes. According to the statement, the company has launched around 21 msft of projects across 9 cities - Bangalore, Chennai, Hyderabad, Mumbai, Pune, Goa, Kochi, Coimbatore and Mangalore, out of which around 12 msft has been delivered.

Ashish Puravankara, Managing Director, Puravankara Limited, said, “One of the driving forces behind Provident Housing is upending the notion that luxury and affordability are mutually exclusive. We are delighted to debut our first premium-affordable offering of Kerala in Kochi. Over the last few years, we have witnessed the city scale its infrastructure and simultaneously position itself as a cultural capital. With this new venture, we aim to create a landmark in the city while providing an unmatched living experience for its residents”

Abhishek Kapoor, CEO, Puravankara Limited, said, “Provident Winworth is a balanced intersection of architectural value and the city’s ambition. From the conceptualisation to construction, every element of the project is informed by the rich heritage of Malabar. It will be the largest mixed-use development in Edappally with retail and commercial elements, making it inclusive and accessible. As always, our highest priority is to offer quality homes that enrich and elevate the homebuyer’s lifestyle."


Post Your Comment

"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

Sustainable ITFOK Pavilion Constructed with MS Box Sections and Kora Cotton Cloth | LIJO.RENY.architects | Thrissur, Kerala

Constructed efficiently with MS box sections and kora cotton cloth, the pavilion reflects a commitment to sustainability, with surplus materials repurposed to minimize waste.

Read more

Burnt Brick Perforated Facade of a Kerala Residence Designed by Srijit Srinivas Architects

Spanning 8,000 square feet across two floors, The Kenz House is meticulously designed to accommodate various living spaces.

Read more

Hindware Home Innovation and Migsun Real Estate Collaborate to Elevate Residential Projects in Ghaziabad and Greater Noida

Hindware Home Innovation Limited has partnered with Migsun Real Estate for supplying modular kitchens and wardrobes for residential projects in Ghaziabad and Greater Noida.

Read more

Indias First Graphene Center-IICG- at Makers Village Kochi | SR News Update

The Union government unveiled two flagship initiatives – the Centre of Excellence (CoE) in Intelligent Internet of Things (IIoT) Sensors and the first Graphene center in India, the India Innovation Centre for Graphene (IICG), located at Maker Village Kochi.

Read more

This is alt