One of India’s leading tile, sanitaryware and bathware brands, Varmora Granito recently launched an exclusive range of premium sanitaryware, faucets, kitchen sinks, water heaters and bathware accessories. With its nine state-of-the-art production units in Gujarat with a total production capacity of 1.5 lakh sqm per day of tiles and over 4,000 pieces per day of sanitaryware, Varmora Granito has a vast network of over 5,000 retail outlets, more than 700 dealers, 12 branch offices and 325 exclusive showrooms in India and 15 globally.
For the national launch, over 350 dealers and distributors across India participated in the launch and dealers’ meet that had been organized in Udaipur, Rajasthan. Here is a detailed report on the launch from SURFACES REPORTER (SR).
With the aim to provide complete sanitaryware and bathroom solutions under Varmora Group and leverage its vast distribution reach and brand equity, the company has launched over 50 sanitaryware products in new designs and colours, 15 new faucets in complete new series, 12 kitchen sinks in new sizes, designs and colour, and five water heaters. Unveiling the ranges, Mr Bhavesh Varmora, Chairman, Varmora Group alongside Mr Hiren Varmora, Joint Managing Director, Varmora Group cites, “With the launch, the company looks to strengthen its identity as the leader in the Indian ceramic industry by consistently introducing innovative and value-added products in the market.”
Adding to that Mr Hiren Varmora comments, “We are aiming for 28 per cent growth in the current financial year, and the new launch will help us achieve our targets. The launch will further strengthen the company’s position and market share in the upper middle and premium markets. The company has the vision to become a complete bathware solution in all five verticals including sanitaryware, faucet, kitchen sink, PTMT products and water heaters.”