Hindware Italian Tiles creates Stunning Murals using Waste Tiles to promote its Sustainability Campaign | Broken But Not Waste

India’s leading bathroom and tiles solutions provider, Hindware Italian Tiles from the house of Hindware announced the launch of its new campaign Broken But Not Waste. Aimed to raise awareness about the wastage of tiles that occurs during construction and renovation projects, the campaign is an attempt to encourage consumers to adopt a sustainable approach by reusing or recycling broken tiles. Commenting on the launch of the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath and Tiles, Hindware Limited said, “Our campaign Broken Not Waste is another step towards raising awareness for usage of the wastage of tiles that occurs during construction and renovation projects and encourage people and industry leaders to adopt sustainable practices. With this campaign, we further strengthen our commitment to sustainability and our aim to reduce environmental impact through innovation and creativity.”

As part of the campaign, Hindware has partnered with Delhi Street Art – DSA Foundation to create stunning murals using waste tiles and view broken tiles as a valuable resource that can be repurposed and used creatively. The campaign involves creating vibrant murals of 32 sqft in Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. The murals will be created by a team of talented artists, interior designers and architects who will use their creativity and skill to transform waste tiles into beautiful works of art.

The entire project is part of Hindware’s commitment to sustainable design and its efforts to reduce waste. Charu Malhotra, Vice President, Marketing, Hindware Limited, added, “At Hindware, we are committed to sustainability and reducing our impact on the environment. Art has the power to create awareness, and therefore, we have partnered with Delhi Street Art – DSA to transform waste tiles into one-of-a-kind artwork. These murals will be a symbol of our commitment to sustainable practices and encourage others to follow the same”

The campaign launch coincided with National Tile Day on February 23, 2023, and will take this step further and look forward to scaling it up in times to come. Both murals created under the Broken But Not Waste campaign will be unveiled in New Delhi, and more murals are expected to be created across the country. Additionally, Hindware has partnered with dealers, interior designers and architects for extending the efforts of the campaign to address the tile waste issue right from design to end-construction of a building and adopt corrective measures to reduce the impact.


Post Your Comment

"Content that powers your Business. News that keeps you informed."

Surfaces Reporter is one of India's leading media in Print & Digital Telecast for News on Interiors & Architecture Projects, Products, Building Materials, and the Business of Design! Since 2011, it serves as a referral for designers & architects to know about inspiring projects and source new products. If you have a Product or Project worth publishing in Surfaces Reporter, please email us hello@surfacesreporter.com or you can also submit your project online.

Like Surfaces Reporter on Facebook | Follow us on Twitter and Instagram | Subscribe to our magazine | Sign Up for the FREE Surfaces Reporter Magazine Newsletter

5 Top Reasons to Attend WADE ASIA 2023 22-24 SEPTEMBER, New Delhi- Vertica Dvivedi

It is that time of the year when India celebrates the contribution of women in architecture and design. Since 2016 WADE ASIA has hosted the largest competition and award platform for women in architecture and design along with the DESIGNS INDIA Architecture Conference.

Read more

Attend the First Edition of INDIA FURNITURE CONCLAVE 2023 - September 22 at MATECIA Exhibition, Delhi - REGISTER Today

India Furniture Conclave is a B2B conference on Furniture, Kitchen, Wardrobes & Hardware sectors with its inaugural edition happening on the 22nd of September 2023 at Pragati Maidan Delhi alongside WADE ASIA Architecture Event, MATECIA Exhibition and India Interior Retailing (IIR).

Read more

Energy-Efficient Wonders of Special Glass and Fins in Zaha Hadid Architects’ New Art-Deco Inspired Hotel | Macau | China

The building uses special glass and fins for energy efficiency and combines Art Deco elements with a contemporary style.

Read more

*SR Exclusive* - Airworks MRO Facility: A Perfect Symbiosis of Functionality, Efficiency, and Aesthetics

The Cochin based Airworks MRO facility, designed by Zarine Jamshedji Architects, sets benchmarks with its diverse materials and design symbiosis, SURFACES REPORTER (SR) reports

Read more

This is alt