Chelsea Football Club, one of England’s most iconic football teams, has revealed an ambitious new venture in partnership with Dubai-based property developer DAMAC with the launch of its first-ever branded residential skyscrapers in Dubai’s Maritime City. This unprecedented development, named Chelsea Residences by DAMAC, is being touted as the world’s first football-themed branded residential project, merging luxury living with the world of elite football. Know more about this innovative fusion of sports heritage and high-end urban living on SURFACES REPORTER (SR).
This unprecedented development, named Chelsea Residences by DAMAC, is being touted as the world’s first football-themed branded residential project, merging luxury living with the world of elite football.
Living the Game
The Chelsea Residences by DAMAC comprises two impressive towers that will reportedly rise to a height of 130m and overlook the stunning Arabian Gulf. These towers are set to redefine branded residential living by offering 1,400 meticulously designed apartments, ranging from one to three-bedroom units. Envisioned as the ultimate branded living experience, the residences aim to offer a lifestyle that resonates deeply with Chelsea FC’s legacy and global brand appeal.
Architectural renders of the towers reveal strong Chelsea FC branding throughout the design, including prominent club logos at the entrances, branded swimming pools, and a blue lion statue, which is the club's iconic symbol, at the base of the towers.
A standout feature of the project is a rooftop football pitch, an ode to Chelsea’s footballing heritage and a one-of-a-kind amenity in Dubai’s luxury real estate market. Alongside this, residents will have access to a range of high-end facilities including an athlete performance centre, a Chelsea Sports Bar, a private cinema and an Aquarium Lounge. These lifestyle and leisure features will be designed to appeal not just to football fans, but also to buyers seeking a high-quality, experiential living environment.
The Chelsea Residences by DAMAC comprises two impressive towers that will reportedly rise to a height of 130m and overlook the stunning Arabian Gulf.
The project aims at pushing the boundaries of branded residential development. This first-of-its-kind initiative is expected to set new benchmarks for branded residences in Dubai’s already thriving luxury real estate market. As for Chelsea FC, the venture is expected to offer a fresh platform to expand the club’s influence beyond the sporting realm and into lifestyle and real estate.
A standout feature of the project is a rooftop football pitch, an ode to Chelsea’s footballing heritage and a one-of-a-kind amenity in Dubai’s luxury real estate market.
Sports Heritage in High-End Urban Living
Architectural renders of the towers reveal strong Chelsea FC branding throughout the design, including prominent club logos at the entrances, branded swimming pools, and a blue lion statue, which is the club's iconic symbol, at the base of the towers. The signature blue of Chelsea features across design elements, ensuring that the spirit of the club is embedded in the very aspect of the building.
Beyond its football-themed aesthetic, the project places a strong emphasis on wellness.
Beyond its football-themed aesthetic, the project places a strong emphasis on wellness. Planned amenities reportedly include a cryotherapy centre, an aerial yoga studio and tranquil forest relaxation pods. Residents can also look forward to curated dining experiences and Captain Table events hosted by Chelsea legends, creating an immersive, community-driven living experience.
Image credit: DAMAC