In the past one and a half years, we at Surfaces Reporter heavily diversified into the digital segments with numerous webinars, videos, talks, and discussions. However, i3 Talk was conceptualized in 2017, post which a series of talks were organized alongside 'The Talk of Town' Architecture Events by Surfaces Reporter.
These talks were designed to be crisp and to-the-point, within 3 minutes. Why just 3 minutes and not 2 or 4 minutes? Studies suggest that short and focussed videos grab the audience's attention better and are able to engage and create a stronger impact. A survey suggests, 5% of viewers stop watching a video after one minute, 15% after two minutes, and more than 65% stop after 3 minutes. Videos upto 3 minutes receive the maximum engagement. Users are spending 88% more time on video content so it makes sense to promote the ideas of India's builders, architects, and interior designers through our platform.
The 'i' in i3 Talk was intended to mean ideas, information, and inspiration
These talks are open to:
- Interior Designers
- Building Material Brands
- Students and Academicians
It is easy to share the videos. Just hold the mobile phone in a horizontal position and shoot the video. Keep it within 3 minutes.
From 21st December, we are starting to accept the entries for the i3 Talk. All the accepted entries will be shared on our platform while top entries will be awarded during a special ceremony.
Editor-in-Chief, Surfaces Reporter | Founder, WADE ASIA
Co-Chair, WEC, PHD Chamber of Commerce & Industry