The ICA group, known for their wood and glass coatings sealed an important joint-venture agreement with Pidilite in 2016 for the distribution of its products on the Indian market as well as for other adjacent countries such as Sri Lanka, Bangladesh, Bhutan and Nepal. Pidilite is an Indian company listed on the stock exchange and active in various market sectors, but especially in the adhesive and sealant segment. One of its best known trademarks is FEVICOL, which is the foremost adhesive brand in India.
ICA PIDILITE has set its sights on becoming the main player in India for wood coatings. This high aspiration rests on solid ground given the excellent organizational structure and distribution network of Italcoats, ICA Group's longstanding distribution partner for the Indian market which, over the past twenty years, has brought about the popularity of ICA products in the wood sector.